The principals of production agency The Media Merchants (TMM, www.mediamerchants.com) are very proud to detail their recent collaboration with Citizen Optimum PR, Dare and Tourism British Columbia. Unveiled and operated from May 17-19 in San Francisco’s Justin Herman Plaza, TMM’s 14-foot-tall, 10-foot-wide vending machine for Tourism BC surprised San Franciscans by dispensing mementos from British Columbia, Canada, including mountain bikes, golf clubs, surf boards and much, much more. nn
nnThe BC Moments Machine is an engaging component of the ongoing “100 BC Moments” cross-media campaign from Tourism British Columbia which is actively encouraging travelers to experience everything BC has to offer this summer. This latest high-profile promotion in California’s “city by the bay” follows a very successful 2010 Tourism BC event in the same location.nn"We were thrilled to return to California to surprise San Franciscans with the BC Moments Machine," said Carol Nelson, Executive Director of Marketing, of Tourism BC. "The installation allowed us to show the people of San Francisco the diverse range of travel experiences they can find in British Columbia this summer in a way that was extremely fun, and hopefully very memorable." As explained by TMM’s technical director Anthony Diehl, he and his colleagues worked "from scratch" to develop the interactive system that drives the BC Moments Machine, which was necessary due to the type of assets being dispensed as well as the flow of the video and animation content presented during its operation.nn"This project is a great example of the type of conceptual production work TMM excels at," Diehl began. "To create moments that clearly communicate just how awesome vacationing in BC is, we planned out how the unit would look and work, including how the internals and interactive system would function and how the mementos would be stored. The final result, from the sheer size and impact of the BC Moments Machine to the very realistic user interface and dispensing process, made a huge impact, and left most visitors more than a little stunned!"n nTMM designed the BC Moments Machine to run from one powerful production server feeding four screens: A 22" touch screen, a 22" messaging screen, a very bright 6′ x 8′ rear projected screen for the large vending display and an internal admin screen. The system runs a custom application developed in Open Frameworks and features a real-time inventory management system that prevents users from selecting out-of-stock items. To get maximum punch on its vending display in such a tight enclosure, the team used a Christie S+ 20K projector and a custom mirror system that reflects imagery onto the external screen.nn"From a technical standpoint, we had to develop a way to synchronize messaging across multiple screens, fit a massive projector into a very tight space and have enough room to fit items inside," Diehl added. "So we had a project that would lend itself to needing a lot of hardware and a lot of space, but it had to all fit into a 9′ x 10′ x 14′ area along with kayaks, surfboards, bikes and dozens of other mementos. By keeping the final result clearly in view throughout each design stage, we ensured that we met these tight requirements."nnThe latest updates from the 100 BC Moments campaign can be found on Twitter using the hashtag #100BCMoments, and more information about travelling to BC this summer can be found at www.100BCMoments.com.nnAbout The Media MerchantsnThe Media Merchants is the production agency for sensational technology-based consumer activations. As projection-advertising originators known for creativity, innovation and quality, TMM creates stunning original out-of-home media campaigns, digital sign solutions, and original high-concept executions for leading brands and agencies. Every TMM project is turnkey, and each is designed, produced and promoted to maximize exposure, strategically maximizing target audience awareness for every client initiative. Catalyzing ideas into bright and profoundly effective solutions, TMM integrates technology to maximize audience engagement and interactivity. For more information, please visit www.mediamerchants.com.
Contact:
Roger Darnell DWA for The Media Merchants Phone: 1.828.264.8898 Contact Roger via email
SPW Category:Brand Marketers News
Creatives from Nat Geo’s “Sally,” A24’s “If I Had Legs,” Bleeker Street’s “The Wedding Banquet” and More To Speak at The Inaugural โBehind the Camera Houseโ in Park City during Sundance 2025
Sundance 2025 Behind the Camera House
The first-ever โBehind the Camera Houseโ will launch in Park City during this yearโs 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060. This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema. The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day โ โShaping the Narrative with Post-Production Artists.โ The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More
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