The organisers of the 59th Cannes Lions International Festival of Creativity, the world’s largest and most prestigious global annual awards celebrating creative excellence in advertising and communications, are delighted to announce that the 2012 recipient of the prestigious Lion of St. Mark will be Dan Wieden, Co-Founder and Global Executive Creative Director of Wieden+Kennedy.
The accolade is presented in celebration and honour of his long and outstanding contribution to creativity in communications.
Dan Wieden grew up in Portland, USA, graduated from the University of Oregon and worked briefly in public relations before applying his writing talents to the advertising business. Initially he wrote trade magazine copy for a timber company. And then he set about changing the face of communications as we know it.
In 1982 Dan, together with his creative partner David Kennedy, founded Wieden+Kennedy. Their first client was the upstart company Nike. After being told by Phil Knight, Founder of Nike, that ‘He didn’t believe in advertising’, Dan and David set about making some of the greatest advertising that doesn’t believe in advertising ever made. Dan famously coined the Nike tagline ‘Just Do It’.
Almost three decades later, the agency that started with five employees, now has offices in Portland, New York, London, Amsterdam, Delhi, Shanghai, Tokyo and São Paulo with nearly 1,200 employees around the world. Notwithstanding the incredible growth of Wieden+Kennedy, Dan’s motivation and goal was to start a different type of advertising agency. An agency where people could perform at their best without structures and bureaucracies and where creativity would not be lost as the agency grew.
Dan has won numerous awards and attention, but what his clients most value and appreciate is Dan’s relentless ability to dream and inspire. His fight to remain independent and continue to provide a place where fellow dreamers can work has resulted in some of the best work of our time and an environment where people and clients both can flourish.
In its 30th year under Dan’s leadership, Wieden+Kennedy has grown to be a global brand in its own right. W+K operates 24 hours a day, in dozens of languages, on projects as varied as branding international companies, operating an experimental advertising school and producing sports documentaries and TV series while releasing some of Japan’s best music through W+K Tokyo Lab. All the while, every office has at least one pro bono client and has followed Dan’s example and played an active role in supporting the arts and culture of the host city.
In 2010, Wieden+Kennedy was chosen Agency of the Year by Adweek, Ad Age, Campaign, Creativity and SHOOT. It was the first time in history one agency has swept the honour, and further proof that Dan’s vision of an independent, creatively led agency can make meaningful, progressive and challenging work for its diverse client base that includes some of the world’s most recognisable brands such as Coca-Cola, Chrysler, Delta Airlines, ESPN, Heineken, Honda, Kraft, Levi’s, Nike, Old Spice and Procter & Gamble.
It is thanks to Dan that Titanium Lions launched in 2003 to honour ground-breaking ideas that are provocative and point to a new direction; work that, according to Dan, “causes the industry to stop in its tracks and reconsider the way forward”.
“Dan’s integrity and brilliance have inspired a generation and gained worldwide respect. While his work is much admired, his vision has reverberated across the industry, changing the course of brand marketing and redefining the structure of the business,” says Terry Savage, Chairman of Cannes Lions. “We are extremely proud and honourd to present Dan, one of the nicest people in the industry, with the Lion of St. Mark for his outstanding contribution to creativity in communications.”
Commenting on the award, Dan Wieden says, “This is a pretty big honour. To be honest, I’ve always identified with that renown military leader, of whom it was said, his men would follow him anywhere. Mainly, out of curiosity.”
Dan Wieden will be presented with the Lion of St. Mark in Cannes during the Film, Film Craft, Titanium, Integrated and Branded Content & Entertainment awards ceremony.
The Lion of St. Mark trophy is based upon the original Lions awarded at the Festival which were modelled on the lion statue in St. Mark’s Square in Venice, location of the first Festival in 1954 and alternating host city with Cannes before Cannes became the Festival’s permanent home in 1984.
The Lion of St. Mark accolade was presented for the first time in 2011 to Sir John Hegarty.
To register to attend the 59th Cannes Lions International Festival of Creativity, please visit www.canneslions.com
59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, the Asian Marketing Effectiveness Festival and the Digital Media Festival for Asia Pacific. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com
Key Dates 2012
Delegate Registrations Open
Festival Dates: 17-23 June 2012
