New York-based production house Cause & [Effect] Creative Director/Director Jamie Hubbard turns playing upside down in “Stick ‘n Play World”, a new :30 for Mattel, Inc.’s Polly Pocket. The spot features an adorably determined girl hanging upside-down in her living room, enlightening us with her “eye for decorating.”nnThe spot opens up on a close up of the young girl’s face with her braided pigtails sticking straight up, or so it appears. She begins by saying, “You gotta have an eye for decorating. And I do.” As we zoom out, she looks to the floor and says, “And that’s why the fridge is on the ceiling and the bathtub is on the wall.” Immediately after she explains her interior decorating choices, the camera flips over and it’s revealed to us that she’s actually standing on the ceiling. She explains that this choice is motivated by her need to include an indoor pool in the decorating scheme. We cut to product footage of the Polly Pocket Stick n’ Play World, provided by Mattel, accompanied by the tag “For the best day ever, just add Polly.” nnnnCreditsnClient: MattelnTitle: Polly Pocket Stick ‘n Play WorldnnAgency: Nickelodeon Creative AdvertisingnVP Creative Director: Pete JohnsonnAssociate Creative Director: Jared ElliottnAssociate Creative Director: Juan Carlos GutierreznExecutive Producer: Hafeez M. SaheednSupervising Producer: Adrienne TorrisinCopywriter: Eddie Hahn OrteganArt Director: Rob SchnappnSr. Project Manager: Colleen WebbernProject Manager: Jamie EdelsteinnProduction Assistant: Melissa Ten NapelnnProduction: Cause & [Effect]nExecutive Producer: Jason ZemlickanCreative Director/Director: Jamie HubbardnProducer: Michelle CuccuininPost Producer: Forrest Heidel nArt Director: Justin AcreenEditor: Allen CordellnDesigner: Tim LinesnnAbout Cause & [Effect]nCause & [Effect} is a collection of highly talented storytellers, artists, thinkers, and above all-CREATORS. Writing, shooting, directing, editing, designing, compositing, animation—They see every project as an opportunity for collaboration—a chance to apply their creative team’s experience, ideas and personality, to making engaging and memorable work for their clients. www.causeffect.tv
Virginia Scripps Press Kitchen PR 310-392-6682
Contact:
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment