SALT, a Culver City based design, animation and editorial studio, is proud to continue working on DirecTV’s long running commercial campaign highlighting the exemplary advantages DirecTV offers over their competition. nnThe flow and pacing of each spot in the campaign has been crucial in clarifying the message to viewers. But the greatest challenge has been to convey each of these messages as clearly as possible while sustaining the visual appeal of the commercial. nnIn SALT’s latest spot “Channel Compare,” the goal was to emphasize the plethora of channels DirecTV offers compared to Dish Network. This was the first time in this campaign that we find ourselves within the television monitors. Each logo block was created in 3D, and each in their own alternate dimension. The entire studio environment and monitors are also 3D. The playful ‘magical poof’ element was composited on top as the logos disappeared.nnnWatch the spot online here.nnCreditsnnTitle Channel ComparennDirecTVnTracy Bugh, Creative DirectornGwen Garwig, ProducernnSALTnCari Chadwick, Creative DirectornDaesun Hwang, AnimatornPaul Andraos, ProducernnAbout SALTnSALT, founded in 2005, as a design, visual effects, and editorial shop with the idea of doing great work with great people in a professional but relaxed environment. Today, we are a full service creative studio, bridging the divide between production and post production. www.saltaddsflavor.com
SALT Melissa Blakey Producer 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 f: 310.838.7259 www.saltaddsflavor.com
Creatives from Nat Geo’s “Sally,” A24’s “If I Had Legs,” Bleeker Street’s “The Wedding Banquet” and More To Speak at The Inaugural โBehind the Camera Houseโ in Park City during Sundance 2025
The first-ever โBehind the Camera Houseโ will launch in Park City during this yearโs 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060. This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema. The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day โ โShaping the Narrative with Post-Production Artists.โ The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More