SALT, a Culver City based design, animation and editorial studio, is proud to continue working on DirecTV’s long running commercial campaign highlighting the exemplary advantages DirecTV offers over their competition. nnThe flow and pacing of each spot in the campaign has been crucial in clarifying the message to viewers. But the greatest challenge has been to convey each of these messages as clearly as possible while sustaining the visual appeal of the commercial. nnIn SALT’s latest spot “Channel Compare,” the goal was to emphasize the plethora of channels DirecTV offers compared to Dish Network. This was the first time in this campaign that we find ourselves within the television monitors. Each logo block was created in 3D, and each in their own alternate dimension. The entire studio environment and monitors are also 3D. The playful ‘magical poof’ element was composited on top as the logos disappeared.nnnWatch the spot online here.nnCreditsnnTitle Channel ComparennDirecTVnTracy Bugh, Creative DirectornGwen Garwig, ProducernnSALTnCari Chadwick, Creative DirectornDaesun Hwang, AnimatornPaul Andraos, ProducernnAbout SALTnSALT, founded in 2005, as a design, visual effects, and editorial shop with the idea of doing great work with great people in a professional but relaxed environment. Today, we are a full service creative studio, bridging the divide between production and post production. www.saltaddsflavor.com
Contact:SALT Melissa Blakey Producer 9469 Jefferson Blvd. Suite 117 Culver City, CA 90232 Contact Melissa via email t: 310.838.7258 f: 310.838.7259 www.saltaddsflavor.com
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More