Former McCann SF Head of Production who Produced Cannes Grand Prix-winning Xbox Halo Campaign to Launch SF Operations for LA Based Content Studio
Locksmith Content, the content creation and production studio based here, has brought on Vince Genovese as Partner and Executive Producer. The announcement was made by Benjamin Blank and Stephen McDonald, founders and partners of Locksmith Content. Genovese joins the company as it embarks on an ambitious expansion of its roster of directors and the opening of an office in San Francisco.
Genovese is an industry veteran who previously worked as Director of Broadcast Production for both the L.A. and San Francisco offices of McCann Worldgroup and spent many years prior on staff at TBWAChiatDay, FCB and Young & Rubicam in San Francisco. He also has worked as a freelance producer at San Francisco shops such as Agency215, DraftFCB, Venables Bell, and Goodby Silverstein & Partners.
Genovese’s impressive portfolio contains work for brands such as Adidas, HP, Microsoft, XBox, and Major League Baseball. In 2007 Creativity Magazine named him one of the top "agency producers" in the country. While at McCann in 2008, Genovese produced the breakthrough integrated TV campaign for Xbox Halo 3, which won the Integrated Grand Prix award at Cannes.
“Vince is a major talent with a stellar track record,” said McDonald. “He has worked on both sides of the advertising business, at agencies and in production. We look forward to expanding the Locksmith Content offer under his dynamic leadership.”
"He is a innovative producer who understands the creative process," said Blank. "Vince brings a big skill set and experience as far as understanding the needs of agencies. He shares with us a vision of Locksmith’s future as a shop that works closely with agencies to produce more than thirty second spots."
"In the past few years, things have been changing," said Genovese. "Agencies need a production company like Locksmith. Today budgets are tighter, ideas are bigger. It’s not just about executing on a storyboard. Ideas need to play on the web, on TV, on your phone, in the cinema, in an installation. What we offer our clients is the ability to expand ideas onto any platform. We are a creative partner in the process."
Genovese will help manage a multitalented and growing roster of Locksmith directors, who not only direct spots but also help clients develop multi-platform strategies for advertising campaigns. In addition, Genovese will spearhead the expansion of the firm’s activities into the San Francisco market.
"There is a renaissance of digital and integrated marketing going on in San Francisco and we plan to be a part of it," said Blank. "By partnering with Vince, we are laying the groundwork."
About Locksmith Content
Founded in 2006 by Benjamin Blank and Stephen McDonald, Locksmith Content (www.locksmithcontent.com) creates and produces commercials, films, music videos, web content and interactive media. Providing a full suite of content services, from shooting film to editing, music scoring and designing graphics, Locksmith has produced work for such blue-chip brands as BMW, Intel, Nintendo, Converse, EA, RedBull, Hanes, NBC Universal and the NFL, among many others. The company’s roster of directors includes Benjamin Blank, Alaistair McKevitt, Kai Sehr, Michael Sugrue, Doug Walker and Bucky Fukumoto. Locksmith is represented by Holly Ross RED Reps (Holly@redrep.tv).
Geanna Diaz double E communications 212.941.7590 Contact Geanna via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More