Home Release for 2D & 3D Live Concert Film by World-Renowned Guitarist Completed at Full-Service NYC TV & Film Post Facility
Joe Satriani, widely recognized as one of the world’s top guitarists, has added to his legacy with the release of the new live-concert film, “Satchurated: Live in Montreal.” The HD film was authored for both 2D and 3D Blu-Ray release by DuArt, NYC’s full-service video and audio post facility. nnFilmed by GRAMMY® and EMMY® award-winning concert filmmakers Pierre & François Lamoureux of Cinemusica, Satchurated was captured live on December 12, 2010 during Satriani’s “The Wormhole Tour,” supporting his studio album “Black Swans and Wormhole Wizards” at the Metropolis in Montreal, Canada. “Satchurated: Live in Montreal” was released to select theaters throughout the country for a limited engagement in March.nn
nnCinemusica captured the sold-out concert with a total of ten camera positions, recording Satriani’s musical best in both 2D and 3D HD formats, in 7.1 Surround Sound. n nRandy Hudson, Director of Digital Media Post Production for DuArt, oversaw a meticulous 3D Blu-Ray authoring process at DuArt‘s advanced facilities in midtown Manhattan. “This was an amazing project, and well deserving of the level of production necessary for making it available on 3D and Blu-Ray,” says Hudson. “You have a front row seat to every chord change, played by one of the world’s undisputed guitar masters.” n nWorking with his team in DuArt‘s dedicated 2D/3D BluRay authoring suite, Hudson used the NetBlender encoding module, Panasonic multiscan displays, and his deep media production experience to help Cinemusica prepare Satchurated for 3D Blu-Ray release. nn”Over 5,000 retail DVD and Blu-Ray titles have been collectively authored by the Disc Production team here at DuArt,” Hudson explains. “That helps us to fully understand the workflow and the final product that we’re working toward: knowing the intricacies of 3D subtitling and menuing, advising the client on how to simultaneously set up to playback in 2D for checking text or credits, and myriad other details are all factors in delivering the best possible product to the consumer.”nnThe complete post offerings available in DuArt‘s 12 floor building on 55th Street and 8th Avenue provided Cinemusica with additional important benefits. “Along with the video assets, we can also handle full QC of the audio in a surround environment,” notes Hudson. “All the services at DuArt are available to the client for a fast, complete turnaround, no matter what the format is.”nnnRight Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More