SHOOT Magazine, the leading publication for commercial, branded content and entertainment production, today announced the final agenda for the May 17 SHOOT Directors/Producers Forum and 10th Annual New Directors Showcase. A lineup of notables from different sectors of the business will offer varied perspectives and informed takes on key issues as well as on creative and business aspects of the industry.
“Asad” screening, Director Bryan Buckley To Kick off daytime event
Kicking off the Daytime Forum is an “In The Director’s Chair” session with Bryan Buckley of Hungry Man, who’s best known for his work in comedy and has been dubbed “King of the Super Bowl” by the New York Times, a result of directing 40 commercials for the big game over the last decade. But the Forum will show another filmmaking side of Buckley, first screening “Asad,” an 18 minute film, set in a war-torn fishing village in Somalia, an all-Somali refugee cast brings to life this coming-of-age fable of a Somali boy who is faced with falling into the pirate life, or rising above to choose the path of an honest fishing man. “Asad” was honored recently as the “Best Narrative Short” at the 2012 Tribeca Film Festival.
Buckley will share the backstory of the film, what compelled him to write and direct it, the logistical hurdles he faced along the way, and his plans for “Asad” going forward. He will also reflect on a directorial career which has seen him win the coveted DGA Award, with work that’s gained induction into the Museum of Modern Art’s permanent collection while also earning Emmys® and more than 40 Cannes Lions.
The Event Overview
The Daytime Forum program is now bookended by “In The Director’s Chair” sessions that jump start and end the day, the wrap-up conversation being with director Lee Hirsch whose feature documentary “Bully” has garnered widespread acclaim. Nestled between the “Director’s Chairs” sessions will be three informative panels and lunch. One panel will feature three leading directors, documentarian Matthew Heineman, RSA Films’ Amir Bar-Lev and Bandito Brothers’ Jacob Rosenberg, whose feature documentaries all made their mark on this year’s film festival circuit. Plus a panel discussion on emerging opportunities spanning different platforms will include creatives from BBDO, TBWAChiatDay, SapientNitro and Organic. And we’ll have a panel discussion tackling implications for postproduction workflow given the increased prominence of digital cameras–DPs and a production/post house veteran will offer their insights and expertise.
To be held in conjunction with SHOOT’s 10th Annual New Directors Showcase, the Forum will provide a learning and networking opportunity for directors, producers, cinematographers, ad agency creatives/producers, feature & independent film, TV & cable executives, production & post company executives and artisans.
2012 marks the eighth year that the SHOOT New Directors Showcase event will be held at the Directors Guild of America (DGA) Theatre on West 57th Street in New York City. Both the daytime Directors/Producers Forum agenda and the New Directors Showcase evening program combine to provide an ideal environment for filmmakers, commercialmakers and production and post executives and artisans involved in all types of content creation to capitalize on new business opportunities, share expertise, meet new project partners, initiate creative collaboration, source new possibilities for work and help define opportunities in an evolving marketplace now clearly spanning advertising and entertainment (and the merging of those two worlds).
Here’s a look at the interview sessions and panels:
10:10-11:05am: In The Director’s Chair Interview & Screening
Overview: Bryan Buckley, known for his work in comedy and on the Super Bowl via production house Hungry Man, took a 180-degree turn from his perceived mainstream norm with “Asad,” a short film which debuted at last month’s Tribeca Film Festival and won the Tribeca award for Best Narrative Short. “Asad” centers on a 12-year-old lad in a war-torn fishing village in Somalia who must decide between falling into the pirate life or rising above it to choose the path of an honest fisherman. After the short is screened for Forum attendees, Buckley reflects on “Asad,” the Tribeca experience and his filmmaking career. In bestowing an award upon “Asad,” the Tribeca issued a statement which described the film as “a lyrical, moving and beautifully realized portrayal of a world we rarely get to see in cinema. Every shot of the film is well thought out and specific to this unique world—a fishing village in Somalia. Yet Asad’s most astounding achievement is boasting an array of brilliant performances by a cast of Somali refugees. Congratulations to writer/director Bryan Buckley and his amazing cast on making a short film that is rather large in spirit, ambition and accomplishment.”.
Featured Speaker::
Bryan Buckley, director, Hungry Man
11:15am-12:15pm: Advertising & Entertainment Production: The Bar Is Raised
Overview: An agency-produced feature-length documentary, “Escape Fire: The Fight to Rescue American Healthcare,” debuts at this year’s Sundance Film Festival. “Re:Generation: Music Project,” a feature-length film pairing a leading production house with a music-focused entertainment studio–made in association with the Grammys and sponsored by an automobile maker–is selected for the 2012 South By Southwest Film Festival. Another feature documentary, “Waiting For Lightning,” deftly tied into DC Shoes, also premieres at SXSW. Agency-initiated and brand-supported content is starting to make its mark on the festival circuit, underscoring how advertising talent is finding varied places in mainstream entertainment and informational content. We talk to the movers and directors behind these three festival films in a panel exploring the maturation of the coming together of the advertising and entertainment communities. Plus a little perspective on the legal front as to the implications of this maturation as it applies to intellectual property.
Panelists:
Amir Bar-Lev, director, RSA Films
Matthew Heineman, director/producer, Our Time Projects
Rick Kurnit, partner, Frankfurt Kurnit klein & Selz
Jacob Rosenberg, director, Bandito Brothers
Doug Scott, president, OgilvyEntertainment
12:30-1:15pm: Lunch Break
Lunch & casual conversation downstairs at the DGA Theatre
1:30-2:30pm: Screen Play – Content Creation in a Multi-screen World
Overview: New platforms and combinations thereof–as well as different forms of advertising & entertainment content for them–continue to emerge and evolve. How are traditional media and new platforms meshing? What approaches are working to help connect brands with the right audiences? What lessons are we learning about the coming together of art and commerce, advertising and entertainment? As Transmedia, Social Media and diverse forms of Digital Media continue to evolve, this panel offers multifaceted perspectives on that evolution and how the advertising and entertainment content creators are striving to engage consumers.
Panelists:
Conor Brady, chief creative officer, Organic
Layne Braunstein, executive creative director/co-founder, Fake Love
Teddy Lynn, executive VP, director of content, BBDO
Gary Nelson, creative director, SapientNitro
Robert Valdes, head of production, TBWAChiatDay, New York
2:30pm-3:15pm: Production Workflow – Get “Flow-ent” In The Language Of Camera-To-Post Workflow
Overview: Cinematographers and post artisans discuss how they dovetail with respect to workflow stemming from the growing prominence of digital cinematography. We’ll hear about some of today’s hottest cameras and production workflows. Plus, we’ll share exciting footage shot with the ARRI Alexa and new Alexa M cameras.
Panelists:
Tiffany Armour-Tejada, Local 600 D.I.T
Craig Leffel, Head of Production, One at Optimus
Darren Lew, Director of photography
Matthew Woolf, Director of photography
3:20-4:20pm: In the Directors Chair Interview session
Overview: Lee Hirsch, director of “Bully,” will be on stage for a one-on-one interview with SHOOT editor Robert Goldrich. A cinematic, character-driven documentary that’s proving to be an agent for positive social change, “Bully” has earned critical acclaim as well as honors at the True/False Film Fest, the Zurich Film Festival, the Silverdocs Film Festival, the Los Angeles Film Festival, the Hamptons International Film Festival and the Bergen International Film Festival. Hirsch will discuss the “Bully” backstory, the feature documentary’s role in society, his filmmaking career spanning varied disciplines, and what’s next on his career horizon. Plus, the audience will get the chance to “interview” Hirsch as he will field questions from the audience.
Featured Speaker:
Lee Hirsch, director
The evening SHOOT New Directors Showcase program will consist of the following:
Screening of the 2012 10th Annual New Directors Showcase Reel
See the debut of this years reel consisting of work from the directors/directing teams who made the final cut in this year’s New Directors Search conducted from January-March.
Meet The New Directors Panel
Overview: Panel discussion with five of the new directors to learn more about them. Industry pros provide perspective.
Panelists:
Bonnie Goldfarb, co-founder & executive producer, harvest
Marion Lange, VP, executive producer, DDB New York
The After Party
A SHOOT tradition, we end the day downstairs at the DGA Theatre for cocktails, food and mingling with new directors, ad agency creatives & producers and members of the production community.
SHOOT Directors/Producers Forum & New Directors Showcase Information & Event Registration
Event Registration for the Directors/Producers Forum Daytime Program includes the all-day Forum, lunch & guaranteed seating to the evening New Directors Showcase & After Party.
<a href+"https://www.regonline.com/SHOOT2012springfilmmakersevent"Event Registration
Click here to register. Individual tickets are $70. Groups of three or more receive a 10% discount.
Get a leg up on the future with our daytime Directors/Producers Forum featuring panel discussions that offer insights into where our industry is headed creatively and from a business standpoint. Gain perspectives on and visions of what’s in store so that you and your companies can stay ahead of the curve, continuing to be relevant in an ever changing marketplace.
The 10th annual New Directors Showcase, our evening program, enables you to get a look-see at and meet some of the best up-and-coming directors who based on their initial work show promise to make positive contributions to advertising and/or entertainment in its traditional and hybrid forms. Having your finger on the talent pulse of the business is a perennial must to stay plugged into the present and future of our industry.
SHOOT Directors/Producers Forum & New Directors Showcase Sponsors
“Lead Sponsors” include production companies harvest and ONE at Optimus, and the Directors Guild of America (DGA). Kodak, media & entertainment law firm Frankfurt Kurnit Klein & Selz, and ARRI are “Silver Sponsors” and production company, Moxie Pictures and Film Commission, the Nevada Film Office are “Bronze Sponsors”
About SHOOT Magazine
SHOOT® Magazine is the leading publication for commercial and entertainment production. SHOOT covers news and trends including the global paradigm shift toward digital video content creation. SHOOT Magazine is edited for agency & studio creatives & producers, commercial and entertainment production/post industry executives and artisans, and brand marketer production executives. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit www.SHOOTonline.com®. Follow SHOOT on Twitter.
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