Sonic Branding Experts Compose Evocative Soundtrack to Match the Global Leadership of Network's Sports Coverage
Viewers who tune into CNN International’s long-running show, “World Sport,” see sports news unfolding on a global scale, with breaking information on soccer, golf, tennis, motorsports, the Olympics, and more. Sonic branding experts Stephen Arnold Music composed the enduring new theme and music package for “World Sport” that lives up to CNN International’s reputation for elite news reporting. nnThe soundtrack involved the Stephen Arnold Music team bringing in top players from the Dallas and Ft. Worth Symphony Orchestras to provide the organic distinction and depth of using real instruments in the arrangements. It was the latest assignment in a growing string of CNN International themes written by Stephen Arnold Music, which also includes “International Desk,” “Inside the Middle East” and “Inside Africa.” nn
nnThe Show of RecordnAs CNN International’s flagship sports show, “World Sport” demanded a new theme that would timelessly capture the triumph, agony, anticipation and communal spirit of athletics. Equally important, the music needed to transcend regional tastes, while giving CNN International producers the flexibility to easily fit the compositions to graphic elements of varying durations. nnThe composers at Stephen Arnold Music relied on their deep experience in composing major network themes, for clients across the globe, to make music that was the perfect ft for “World Sport.” nn”This is sports news on the world stage, and the music needed to be as big and powerful as sports itself,” says Stephen Arnold, President of Stephen Arnold Music. “For us, capturing that drama meant writing intricate arrangements with plenty of depth. To appeal to CNN International’s global audience, we knew the music had to be cinematic in scope.”nnAthletic CompositionnStephen Arnold Music took an orchestral approach to the network’s needs, recording live strings, horns, and percussion and also wove in subtle electronic elements, to complete a multifaceted package of themes for “World Sport.” Moods ranged from the main theme of eventful anticipation to dramatic, driving, competitive, and high energy, to somber and serious. nnThe result is a distinctive sonic signature for “World Sport”, where memorable hooks and an instantly recognizable sound will keep viewers connected to the show for years to come. “Sports themes have the power to become a part of people’s lives,” Stephen Arnold concludes. “The new music for ‘World Sport’ helps reinforce a long-term brand for this globally respected program.” nnAbout Stephen Arnold MusicnAs a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com. nnnWeb Resources:nClick here to view Stephen Arnold Music‘s music package for CNN International “World Sport.” Contact:Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More