Same curriculum offered by ASSIMILATE Authorized Training Centers is now available in comprehensive self-paced format
ASSIMILATE, the leading provider of powerful post-production tools for digital workflows, announced today that it is offering a comprehensive, self-paced training course for its industry-leading <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab® production dailies software. The new <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab course is designed to introduce DITs, video engineers, and other dailies professionals to all the features of the software, as well as train them on using Lab for the entire production dailies workflow.
Priced at only $49 USD, the course features the same curriculum that serves as the foundation for classes offered by ASSIMILATE Authorized Training Centers such as Moviola, Manhattan Edit Workshop and Digital Film School. The course includes a detailed script and the media and project files needed for artists to easily learn the <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab dailies workflow. The script can be downloaded immediately from the ASSIMILATE Store, while the larger media files can be shipped on a USB drive for an additional flat rate of $10 for shipping and handling. In addition, artists who complete the self-paced course can achieve a <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab certification by simply visiting an Authorized Training Center and successfully completing the proctored exam.
“<a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab has taken the production dailies market by storm, and is being used in major feature film, television and commercials productions around the world,” said Steve Bannerman, VP of Marketing at ASSIMILATE. “This training curriculum has already proven to be a huge success for ASSIMILATE Authorized Training Centers like Moviola as they have already sold out all the classroom courses they have scheduled. Now, DITs and video engineers can have access to the very same curriculum in a comprehensive self-paced format, so they can learn the entire <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab production dailies workflow at their own speed, and then earn their <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab Certification by simply visiting any Authorized Training Center and taking the exam. We believe that this type of training will make a huge difference for on-set professionals as they ramp up to meet the ever-changing challenges of the production process.”
About <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab
<a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab is the most comprehensive, powerful, and intuitive real-time tool for the production dailies pipeline, and has been used for films such as Pirates of the Caribbean: On Stranger Tides (Company 3); TV shows such as Harry’s Law (Warner Brothers); and commercials for the likes of BMW, Audi (Brownian Motion).
About ASSIMILATE
ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s <a href="http://www.assimilateinc.com.products-overview”>SCRATCH products, running on Windows and Mac OS® X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. <a href="http://www.assimilateinc.com.products-overview”>SCRATCH Lab™ delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE, a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN markets its products worldwide via a global reseller network. To learn more please visit www.assimilateinc.com.
Ron Prince Prince PR Contact Ron via email +44 7802 447 484
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More