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    International Andy Awards Names CAA Marketing And Chipotle As Best In Show Grandy Winner For ” Back To The Start” Campaign

    By SPW EditorUpdated:No Comments2778 Views

    Leo Burnett Is Agency Network Winner, Taking Home 18 Awards Honoring Work Across Seven Offices Worldwide; Other Top Winners Include Y&R, W+K, and DDB

    NEW YORK -- (SPW) --

    The 2012 International ANDY Awards, now in its 48th year, announces this year’s winners for outstanding creative accomplishment. The global advertising show’s most prestigious honor, The GRANDY, has been awarded to Chipotle and CAA Marketing, a division of Creative Artists Agency (CAA) in Los Angeles, for its unique, animated storytelling campaign “Back to the Start” in the Branded Content category, in addition to three more Gold awards for the campaign. As the GRANDY winner, CAA Marketing and Chipotle receive the GRANDY championship ring, acknowledgement as Best in Show, and a $50,000 cash award which will be donated to the Chipotle Cultivate Foundation. As the first show of the season that traditionally predicts many subsequent winners in the advertising awards circuit, The ANDY Show & Party takes place this evening at Good Units in the Hudson Hotel in New York City. Sponsors include Facebook, 24/seven, Bang Music, Post Factory, dwinQ and Grey Goose Vodka.nnThe GRANDY “Back to the Start” winner is a charming and engaging two-minute, stop-motion animated film commissioned by Chipotle as a branding campaign to highlight its long-standing commitment to sustainable agriculture and local farmers. Created jointly by CAA Marketing and Chipotle, it depicts the life of a farmer as he transforms his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Directed by filmmaker Johnny Kelly, the film’s soundtrack is the song “The Scientist,” a Coldplay classic sung by country music legend Willie Nelson. The film ran in 5,700 theaters nationwide, aired once on broadcast TV during the 2012 Grammy Awards and has been distributed digitally as well as on both Chipotle’s dedicated website and on Facebook.com/chipotle.nn

    nCredits: Chipotle and CAA Marketing (Agency); Nexus Productions (Production Company); Johnny Kelly (Director); Liz Chan (Producer); David Leinhart at duotone audio (Music Supervisor); Willie Nelson (Artist); Justin Stanley and Doyle Bramhall (Music Producers); Liz Graves (Content Manager).nnBb>The Top WinnersnnThe agency networks that won the most 2012 ANDY awards are:nn· Leo Burnett, with a total of 18 awards (6 Gold, 7 Silver and 5 Bronze) for Sydney, Toronto, Detroit, Mumbai, Shanghai, Chicago and Madrid; nn· Y&R, winning 10 awards (4 Gold, 2 Silver and 4 Bronze) for Melbourne, Santiago Chile, New York, Malaysia, Sao Paolo and London; nn· Wieden + Kennedy, with a total of 7 awards (2 Gold, 4 silver and 1 Bronze) for Portland and New York; nn· DDB, taking home 5 ANDYs (2 Silver and 3 Bronze) for London and Chicago;nn· TBWA\Chiat\Day, took home 4, (1 Gold and 2 Silver) out of Los Angeles and (1 Silver) for the Paris office. nn· CP+B took home a total of 3 awards and production company MJZ each took home a total of 6 awards. CP+B won 2 Silver and 1 Bronze; MJZ took home 3 Gold with BETC Euro RSCG, 1 Gold and 1 Bronze with Strawberry Frog, and 1 Silver with Droga5.nn· Agencies winning 2 ANDYs each were JWT Always Shanghai (2 Gold), Creative Artists Marketing in Los Angeles (3 Gold, one being the GRANDY Award).nnOther U.S. winners include MUHˑTAYˑZIK│HOFˑFER San Francisco (1 Gold for The Richard T. O’Reilly Award for PSA excellence); Blink with Adam & Eve, Santa Monica (1 Gold); TDA_Boulder (1 Bronze); New York shops R/GA (1 Silver), Droga 5 with MJZ (1 Silver), Strawberry Frog with MJZ (1 Silver), and BBDO NY (1 Bronze). nnAdditional global agencies that received ANDYs are CLM BBDO (Paris); Ogilvy Beijing; Axis Animation (Glasgow); Publicis Conseil and WizzProd (Paris); The Glue Society (Sydney) with AMV BBDO (London); Loew-SSP3 (Bogota); SapientNitro (London); and Party Inc. (Tokyo).nn”It’s great to see such an evolution in the work submitted this year. The consumer landscape is changing and we as agencies need to strive to build things that address this shift in behavior in innovative ways,” says Bob Greenberg, ANDY Awards Chairman, and Chairman/CEO/Global Chief Creative Officer of R/GA. nnWinning Work Leaving Its FootprintnThe Richard T. O’Reilly Award for outstanding Public Service campaign was awarded to San Francisco-based agency MUHˑTAYˑZIK│HOFˑFER for “Made In A Free World – Slavery Footprint,” a website for client Call + Response, an anti-slavery organization founded by activist Justin Dillon and funded by the U.S. State Department. The objective of the program is to illuminate the fact that (unbeknownst to most people) more slaves are still bought and sold than at any point in history, and to show the direct connection between consumers and the underlying slavery in their supply chains. nnThe awareness campaign consisted of a Slavery Footprint interactive, animated web survey made educational and inventive (appearing on the website www.slaveryfootprint.org) that was completed by more than two million people in the first two months to determine “How many slaves work for you”? A mobile app was created in addition to social media marketing so that participants could share their results on Facebook and Twitter.nn
    “Made In A Free World – Slavery Footprint www.slaveryfootprint.org
    nnnCredits: MUHˑTAYˑZIK│HOFˑFER (Agency)nJohn Matejczyk (Executive Creative Director); Diko Daghlian (Creative Director); Michelle Spear (Executive Producer); Kelli Bratvold (Producer); John Matejczk, Melissa Blaser, Aaron Sanchez, Mike Gallucci (Copywriters); Diko Daghlian, Omid Rashidi (Art Directors); Kacine Kromrey (Account Manager), Matt Hofherr (Director of Strategy).nnunit 9 (Digital Production Company)nRobert Bader (Interactive Director); Mel Di Prinzio (Producer); Emmanuel Saccoccini (Exec Producer); Todd Moore (Lead Developer); Luciano Foglio (Lead Designer); Elena Lombardi (Designer); Maki Yoshikura, Benz Anwat Vongtanee (Animators); Gilles Boisselet (Technical Director); Maciej Zasada, Todd Moore (Technical Leads); Christian Bianchini, Grzegorz Kedzierski (Developers); Tomasz Brunarski (Backend Developer): Elly Miller (Project Manager).nnMiami Ad School in San Franciso Receives Glenn C. Smith AwardnA repeat Glenn C. Smith winner, The Miami Ad School has again triumphed, taking home the Gold for the best student-submitted work at the ANDYs. The winning campaign, called “Keep the Meter Running,” produced by the Schools’ San Francisco branch, was created to build awareness of the Homeless Youth Alliance (a small, local homeless youth shelter that lost funding this year). In San Francisco, the Sit & Lie law prohibits anyone from sitting or lying in public for more than three minutes at a time, moving along homeless people without offering alternative solutions. The student team created something of a “sit in” of their own — placing a bed in a paid parking spot to circumvent the law and create a legal resting space to promote the cause and the HYA’s mission. In one week, with just a bed, $108 in quarters and extensive national publicity, “Keep the Meter Running” raised $43,000 nationwide for HYA to build beds for its shelter.nCredits: Bennett Austin, Art Director/Copywriter; Steven Nathans, Professor and Creative Director.nnShow Breaks from Tradition with New Interactive ApproachnThis year, for the first time, the ANDY Awards is a more socially-driven, interactive event, paving the way for a new game-changing direction in creative awards shows. Not only is the Show & Party being produced as an immersive experience emulating an underground bunker to reflect the show’s campaign theme “Enter the Apocalypse” about the Mayan 2012 end of the world prediction, but the winners are being announced in separate areas of the venue often by video, replacing the long-form, theater-style presentation. There has been full integration of Facebook in the marketing mix as well as all attendees at the Show being checked in digitally with a badge that will enable them to share information and photos on Facebook through the badge’s barcode. nnThe ADVERTISING Club (www.theadvertisingclub.org) is the premier “go-to” organization for all communications professionals in New York, creating community and inspiration for the advertising, marketing and media communities. Founded in 1896, The Club offers members a forum for exchanging ideas, career development, thought leadership, making connections, recognizing excellence and giving back through its four mission pillars: “access, professional development, diversity and creativity.” The Club’s Foundation provides students numerous educational outreach programs to build a stronger and more diverse advertising and marketing community. The AD Club is the facilitating sponsor of The International ANDY Awards (www.andyawards.com), which acknowledge outstanding global creative achievement.

    Contact:

    Gayle Taryn The International ANDY Awards 212-533-1749 Contact Gayle via email

    SPW Category:Awards Show Announcements (News, Nominees, Winners)



    DWA Presents Ultimate Events, February 2025 Edition (Hybrid Special)

    Wednesday, January 29, 2025
    Image: Steve Pancrate via Pexels

    The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 7 March, the 2025 SXSW Conference & Festivals will introduce what’s next in the worlds of film, culture, music, and technology, providing rich opportunities for professionals at all levels to participate, network, and supercharge our careers. Aiming to shake up your world even sooner? Feast your eyes on these upcoming events, and step right up. Follow this link for the official info for Food Network & Cooking Channel South Beach Wine & Food Festival, running 20-23 February. February Events

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