The Art Directors Club, the premier organization for creatives in integrated media and the first global creative collective of its kind, announces the international winners of the prestigious ADC 91st Annual Awards.
In a break from past years, the top ADC Gold Cube winner was not a traditional advertising or design agency: Creative Artists Agency (CAA), Los Angeles landed four Golds and two Silvers in Advertising, Interactive and Motion categories for Chipotle’s “Back to the Start”. The spot also garnered a Gold in sound design for Duotone Audio Group, New York. “The Bear” television commercial for CANAL+ was also highly recognized, winning three Advertising Golds and a Silver for BETC Euro RSCG, Paris and a Silver for MJZ, Los Angeles.
Other significant overall winners included School of Visual Arts with nine ADC Cubes, The New York Times Magazine with six (including a pair of Golds, one each in Design and Photography), Heimat Berlin with five (three Silver and two Bronze in Interactive and Integrated), BBDO New York with four, and Google Creative Labs, Leo Burnett Toronto, Leo Burnett Sydney and Pentagram Design with three Cubes each. This year’s winners represented 24 countries, reflecting the program’s global stature.
The awards will be celebrated during Creative Week at the ADC 91st Annual Awards Gala on May 8, 2012 at Espace in New York. At the awards gala, the club will announce the winner of its second-annual ADC Designism Award honoring work for a nonprofit that drives social or political change. In addition, recipients of this year’s Agency of the Year, Network of the Year, Design Team of the Year and School of the Year honors, based upon a cumulative points system, will be revealed. The exhibition of winning work opens May 9 at the ADC Gallery with a happy hour cocktail reception, 4:00-7:00 pm, and runs through May 24.
ADC Gold Cube winners in all categories are listed below.
Advertising 37 ADC Cubes (10 Gold, 12 Silver, 15 Bronze, 14 Merit)
BBH New York/Google Creative Labs, New York, NY, USA, for Google, “The Web Is What You Make Of It”, Advertising, TV/Film Television Commercial
BETC Euro RSCG, Paris, France, for CANAL+, “The Bear”, Advertising, TV/Film Television Commercial
BETC Euro RSCG, Paris, France, for CANAL+, “The Bear”, Advertising, TV/Film Cinema Commercial
BETC Euro RSCG, Paris, France for CANAL+, “The Bear”, Advertising, Broadcast Craft, Direction
Creative Artists Agency, Los Angeles, CA, USA, for Chipotle, “Back to the Start “, Advertising, Broadcast Craft, Animation
Duotone Audio Group, New York, NY, USA, for Chipotle, “Back to the Start “, Advertising, Broadcast Craft, Television Music/Sound Design
Jung von Matt AG, Hamburg, Germany, for Anders Sundt Jensen, Damir Maric, “The Invisible Drive”, Advertising, Ambient/Environmental Stunts/Guerrilla
JWT Shanghai, Shanghai, China, for Samsonite, “Heaven and Hell”, Advertising, Press Craft, Art Direction
LOWE/SSP3, Bogota, Colombia, for Ministry of Defense, “Operation Christmas”, Advertising, Ambient/Environmental Stunts/Guerrilla
Young & Rubicam, New York, NY, USA, for Land Rover, “Pathological Liar “, Advertising, Broadcast Craft, Copywriting
Interactive 26 ADC Cubes (6 Gold, 12 Silver, 8 Bronze, 4 Merit)
BBDO Germany GmbH, Düsseldorf, Germany, for Daimler AG, “smart eball”, Interactive, Physical Innovation
Creative Artists Agency, Los Angeles, CA, USA, for Chipotle, “Back to the Start”, Interactive, Online Content Original Web Commercials
DDB Paris, Paris, France, for MINI France, “MINI Maps “, Interactive, Social Online Game
kempertrautmann gmbh, Hamburg, Germany for edding International GmbH, “Wall of Fame”, Interactive, Website Campaign Site
Mirada, Los Angeles, CA, USA, for IBM, “Think”, Interactive, Physical Installation
MUH·TAY·ZIK | HOF·FER, San Francisco, CA, USA, for Call and Response, “Slavery Footprint”, Interactive, Website Campaign Site (micro-site)
Integrated 12 ADC Cubes (2 Gold, 5 Silver, 5 Bronze, 3 Merit)
Goodby, Silverstein & Partners, San Francisco, CA, USA, for Sprint, “All Together Now”, Integrated
Kirshenbaum Bond Senecal + Partners, New York, NY, USA, for BMW North America, “BMW ActiveE – A Social Experiment Shaping the Future of Mobility”, Integrated
Design 47 ADC Cubes (6 Gold, 11 Silver, 30 Bronze, 15 Merit)
ART+COM, Berlin, Germany, for Deutsche Bank AG, “Anamorphic Mirror”, Design, Environmental Design, Retail/Restaurant/Office/Outdoor or Vehicle
ayrcreative, Tokyo, Japan, for Daichinomi, “Handmade 2011 Calendar” Design, Corporate/Promotional Design Calendar or Appointment Book
Happy F&B, Gothenburg, Sweden, for Göteborgstryckeriet, “Lost & Found”, Design, Corporate/Promotional Design, Booklet/Brochure
Iyama Design, Inc., Tokyo, Japan, for Kamoi Kakoshi Co., Ltd., “mt train, mt expo, mt ex Hiroshima”, Design, Environmental Design, Retail/Restaurant/Office/Outdoor or Vehicle
The New York Times Magazine, New York, NY, USA, in-house, “What Happened to Air France Flight 447?”, Design, Editorial Design: Magazine Cover
Serviceplan Gruppe fur Innovative Kommunikation, gmbh & co. kg, Munich, Germany, for Austria Solar, “The Solar Annual Report”, Corporate/Promotional Design, Annual Report
Motion 15 ADC Cubes (3 Gold, 5 Silver, 7 Bronze, 2 Merit)
Creative Artists Agency, Los Angeles, CA, USA, for Chipotle, “Back to the Start “, Design, Motion Animation
Creative Artists Agency, Los Angeles, CA, USA, for Chipotle, “Back to the Start “, Design, Motion Direction
Psyop, Los Angeles, CA, USA for Fage, “Plain”, Design, Motion Cinematography
Photography 18 ADC Cubes (4 Gold, 7 Silver, 7 Bronze, 6 Merit)
EDG, Condé Nast, New York, NY, USA for Abstract Partners, “POWER Platon”, Photography, Magazine Editorial Miscellaneous
Harper’s Bazaar, New York, NY, USA, in-house, “The Real Lady Gaga”, Photography, Magazine Editorial Fashion
The New York Times Magazine, New York, NY, USA, in-house, “On Earth As It Is In Heaven”, Photography, Magazine Editorial Miscellaneous
TIME Magazine, New York, NY, USA, in-house, “Beyond 9/11: Portraits of Resilience “, Photography, Magazine Editorial Miscellaneous
Illustration 9 ADC Cubes (1 Gold, 4 Silver, 4 Bronze, 8 Merit)
Laurence King Publishing, London, UK, in-house, “Let’s Make Some Great Art”, Illustration, General Book (Commercially Published)
Student 19 ADC Cubes (6 Gold, 7 Silver, 6 Bronze, 7 Merit)
Art College of Design, Pasadena, CA, USA, drug abuse PSA, “Get the Message”, Design, Motion Motion Graphics
Filmacademy Baden-Württemberg, Ludwigsburg, Germany, for Dirt Devil, “Exorcist”, Advertising, Broadcast Craft, Art Direction
Miami Ad School, San Francisco, CA, USA, for Homeless Youth Alliance, “Keep the Meter Running”, Advertising, Ambient/Environmental Stunts/Guerrilla
School of Visual Arts, New York, NY, USA, in-house, “SVA Portfolio Screening 2011”, Design, Motion/TV Identities/Openings/Teasers
University of the Arts, Bremen, Germany, for Das Magazin, “Der Schöne Mann”, Design, Editorial Design/Magazine/Full Issue
University of North Texas, Denton, TX, USA, for Pandora Radio, “Poster Series”, Advertising, Poster or Billboard Promotional
Art Directors Club Creative Week events
ADC 91st Annual Awards Gala
Tuesday, May 8, 2012, 6:30 pm cocktails, 8:00 pm awards presentation
Espace, 630 West 42nd St. between 11th-12th Ave, New York
Attire: creative black tie
To purchase tickets, please visit here.
ADC 91st Annual Awards Exhibition
Wednesday, May 9, 2012 opening, cocktail reception 4:00-7:00 pm
Exhibition runs May 10-24, 2012, Monday-Friday, 10:00 am-6:00 pm, free admission, open to the public
ADC Gallery, 106 West 29th St., New York
The complete list of ADC 91st Annual Awards Gold, Silver, Bronze and Merit winners will be posted shortly. To view the list, please visit http://www.adcawards.org/winners/.
The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit global membership organization serving as a hub for a broad range of creatives including creative directors, art directors, graphic designers, digital designers, environmental designers, copywriters, illustrators, photographers and others. The club’s mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Follow us on Twitter, Facebook and LinkedIn.
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