Director Cinematographer Carolyn Chen, and west coast agency Siltanen & Partners just completed the new Coldwell Banker campaign now airing. The visually stunning campaign steps beyond the conventional wisdom that purchasing a home is merely a financial investment and embraces the idea that your home is a place to raise a family and build memories. Carolyn’s ability to tell beautiful visual stories with performances that add just the right balance of honesty and emotion is exactly why Siltanen & Partners chose her to direct their spots. Add to this the voice-over of Tom Selleck, and you have an arresting campaign that impacts the viewer on a level akin to the warmth of a home movie.
Carolyn’s reputation as an award winning cinematographer and her renowned skills at directing talent allow her to capture unique performances within visually striking moments. Whether it’s the smell of pancakes in the kitchen on a Sunday morning, or a laughter-filled evening with friends, she makes each moment feel as though you’re right there with them. These are moments found that reach core memories within the viewer, touching their lives.
This special talent speaks to the root of who Carolyn is. As a kid growing up in lower Manhattan Carolyn inhabited the sights and sounds of New York City. Armed with rolls of black and white film and a 35mm camera, she grew up learning how to visually capture the stories that she lived and felt.
Carolyn has a long list of clients and agencies under her belt. Some of her recent work includes Alamo, Yoplait, Chex-Mix, Lipitor, Lockheed Martin, Bank of America, AT&T, and McDonalds to name a few. Carolyn is part of the talented roster at Assembly Films, a boutique production shop launched in 2010.
Coldwell Banker “Value of a Home” Credits:
Ad Agency – Siltanen & Partners
Head Producer – Maricela Rogers
Producer – Erin Sullivan
CCO – Rob Siltanen
Creative Directors – Rob Siltanen, Joe Hemp, Scott Bremner
Art Director – Scott Bremner
Copywriters – Rob Siltanen, Brian Howell
Production Company – Assembly Films
Director – Carolyn Chen
Director of Photography – Carolyn Chen
Producer – Doug Meyer
Editor – Mark Goodman
Post Producer – Erin Sullivan
VFX Credits – Arsenal VFX
Producer: Dwen Blumenthal
Music and Sound – Beta Petrol LA
Producer – Dayna Turcotte
Voice Over Talent – Tom Selleck
About Assembly Films
Assembly Films is a full service bi-coastal production boutique, founded in 2010 by Executive Producer, Robert Wherry, that blends a solid focused roster with a superior level of quality and creativity. In addition to Carolyn Chen the roster includes Jorn Haagen, Kevan Bean, Stephen Kessler, and Craig Brownrigg. Recent clients include Lexus, Michelob, Mastercard, IKEA, Campbell’s, Verizon, Snickers and McDonalds. www.assemblyfilms.tv
