Deaths caused by drivers using their cell phones is one of our country’s fastest growing trends, killing approximately 6,000 people annually. To help stop the behavior, the State of California has called on the entertainment industry to tell the real story of how using a cell phone impairs a person’s ability to drive.nn”It reduces brain power by 37%,” says Chris Cochran, assistant director of marketing and public affairs for California’s Office of Traffic Safety (OTS), citing a Carnegie Mellon research study. “When you drive and use a cell phone for talking or texting, you’re essentially driving like a zombie.” nn
nnZombie Advertising Campaign nA zombie and his erratic behavior after being pulled over for texting while driving is the focus of an anti-distracted driving public service announcement (PSA) slated to launch in April for Distracted Driving Awareness Month. Created by Glass Agency of Sacramento, the spot features the horror film prowess of an A-list Hollywood production crew.nnBully Pictures, a nationally respected production company with clients like Toyota, Coors Light, Target, and Ikea, collaborated with their director P.R. Brown. Known for his music video direction of Top Ten Billboard acts such as John Mayer, Alicia Keys and My Chemical Romance, Brown flawlessly directed both 30- and 15-second versions for television. Bully also lined up special-effects make-up artist Ralis Khan, known for his accomplishments on box office hits like Dogma, Resident Evil: Extinction and Kiss Kiss Bang Bang. nnMuch of the cost to produce the PSA was donated by Bully Pictures, P.R. Brown, and their crew and vendors, in support of stopping distracted driving. But the question remains โ will zombies make people stop using their phone while they drive? nn”There’s no doubt this spot will get people’s attention,” adds Cochran. “And we think if they see the kind of driver they become while using a cell phone, they’ll reconsider the behavior.” nnOTS will announce the initial results of the new campaign in early May. nnCreditsnTitle: Don’t Be a ZombiennGlass Agency Matt Sicko, Associate Creative Director/Writer; Heidi Longmire, Art Director; Allison Stewart, Account Coordinator.nnBully Pictures P.R. Brown, Director; Jason Forest, Executive Producer. nnGlass Agency is a full-service, fully integrated advertising agency located in Sacramento California. Known for their innovative work to help save the Sacramento Kings NBA team from being sold to another city, Glass clients also include Togo’s Sandwiches, Amtrak, Save Mart Supermarkets and Hinode Rice. For more information, write info@glassagency.com. nnBully Pictures is a full-service commercial broadcast, web viral, branded content production company located in Santa Monica, California. The company’s roster includes Juergen Bollmeyer, P.R. Brown, Fredrik Callinggard, Andrew Hardaway, Gaute Hesthagen, Daniel Kaufman, Franco Marinelli, Michael Shapiro, Craig Tanimoto, Morten Tyldum, and Eric Will. For more information, write info@bullypictures.com.Tashina Brito GLASS Agency (916) 995-9285 Contact Tashina via email
Contact:Jason Forest Bully Pictures 310 395 6500 Contact Jason via email
Liz Charky Directs a Playful and Reflective Video For Henry Hallโs “Tiny Door”
Directed by Liz Charky, the music video for Henry Hallโs โTiny Doorโ is a playful and profound exploration of the songโs intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimesย psychedelicย scenes. โI am a huge fan of love songs that have an unusual, hyper-specific perspective on love,โ says Hall. โThatโs what I wanted to do with โTiny Door.โ Itโs about loving someone unconditionally while recognizing that love is something that isnโt always straightforward โ I think thatโs something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it โ thatโs really portrayed well by Liz, and Ellin Aldana, our cinematographer.โ Charky explains, โWhen I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way โ with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating.ย In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More