A talented 22-year-old composer got his big break in commercials this month when his music was selected for a new national television commercial for DeVry University. The emotional score came from Visual Music and composer Greg Martin who recently graduated summa cum laude from Berklee College of Music. Leo Burnett’s SVP Group Creative Director Lenora Rand, VP Creative Director Rich Hashimoto and producer Anne Trout guided the project directed by Andrew Turman and edited by Brian Salazar at Colonie in Chicago. Visual Music Creative Director Tom Seufert produced the music.
“Decided” tells the story of Olympic hopeful and DeVry University student Donovan Ford as he encounters challenges and then finds the courage to, as he says, “go for Olympic Gold and go to college too.” Seufert’s team of composers created many options for the agency including orchestral and indie rock approaches. Like the story’s protagonist, the project was a testament to Visual Music‘s commitment to work with innovative young artists and unexpected approaches that resonate with both agency creatives and clients.
CREDITS
CLIENT: DeVry University
AGENCY: Leo Burnett Chicago
SVP Group Creative Director Lenora Rand
VP Creative Director Rich Hashimoto
Agency Producer Anne Trout
Production Company: NATIVE LA
Director/DP Andrew Turman
Executive Producer Tomer DeVito
Producer Sean Blair
EDITING HOUSE The Colonie
Editor Brian Salazar
MUSIC HOUSE Visual Music
Creative Director/Executve Producer Tom Seufert
Composer Greg Martin
Recent Visual Music clients include Kohler, ONE.org, P&G, Chrysler SRT, Casino Del Sol, It’s Always Sunny in Philadelphia and HBO.
About Visual Music
Visual Music is a boutique music house encompassing an extraordinary group of star composers, new emerging artists and award winning composers, songwriters and sound designers.
Visual Music‘s mission is to deliver inspired creative innovation to clients by exploring diverse musical possibilities within Visual Music‘s roster which includes Bear McCreary (Battlestar Galactica), Gossip Girl’s Transcenders, Academy Award nominated sound designer Herwig Maurer (Apocalypto), hot new bands like Dubstep artist Propellant and KCRW discovery Big Moves plus award winning staff composers and songwriters. For more info on Visual Music please visit www.visualmusicartists.com.