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    TONAL’s Alex Lasarenko Arranges “Hey Big Spender” for “The Client List;” Jennifer Love Hewitt’s Original New Drama on Lifetime

    By lisa@tonalsound.comUpdated:No Comments2593 Views

    TONAL arranges "Hey Big Spender" For Lifetime's "The Client List"

    NEW YORK -- (SPW) --

    When Director, Photographer and Industry Icon Matthew Rolston needed an arrangement of “Hey Big Spender,” by Stephen Sondheim, for “The Client List,” Jennifer Love Hewitt’s original new series on Lifetime, he reached out to Alex Lasarenko, the award winning composer and founder of TONAL.

    Originally from the hit ’60s Broadway show “Sweet Charity,” Rolston needed a fresh take on “Hey Big Spender”, and it had to fit with Jennifer Love Hewitt’s vocal range since she would be singing it as well.

    “Jennifer’s a total pleasure to work with and a great singer. This song is very demanding vocally and she knocked it out of the park on the first take,” says Lasarenko.

    Rolston not only directed the campaign, he served as the Music Supervisor as well, and was involved throughout the composing and recording process. “The arrangement starts out in a Broadway musical style that’s bawdy and irreverent, but quickly takes a dark and sexy turn. The finale is a combination of slick pop beats and synths combined with a big Broadway finish. Hands down, this is the most fun I’ve ever had arranging a piece of music. Matthew’s attention to detail and passion for his work shows in every frame,” says Lasarenko.

    To view Matthew Rolston‘s music video for “The Client List” starring Jennifer Love Hewitt, online click here.

    “The Client List,” Lifetime’s new original drama starring and executive produced by Jennifer Love Hewitt, premieres on Sunday, April 8, at 10:00pm ET/PT. Cybill Shepherd, Loretta Devine and Colin Egglesfield also star.

    About Tonal
    Founded in 2002 by award-winning composer/sound designer Alex Lasarenko, Tonal is a place where original music and ideas converge in an artistic environment. Clients ranging from advertising agencies, television networks, feature filmmakers and record labels have sought out Tonal for their distinct ability to craft memorable music no matter the genre. Located in the heart of Manhattan’s West Chelsea arts scene, the company’s offices are a destination for artists and performers of all stripes from around the globe. For more information about the company please call 212.255.4369 or email at info@tonalsound.com.

    Web resources:
    TONAL/Alex Lasarenko: www.tonalsound.com
    Matthew Rolston: www.matthewrolston.com
    The Client List: www.mylifetime.com/shows/the-client-list/

    Contact:

    Alex Lasarenko TONAL 212-255-4369 Contact Alex via email

    SPW Category:Music and Sound



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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