CLIENT
Bank of America.
PRODUCTION CO.
Giraldi Suarez Productions,
New York.
Bob Giraldi, director; Simon Mestel, DP; Debbie Merlin, executive producer; Caroline Gayler, producer. Shot on location in Montreal.
AGENCY
Uniworld Group, New York.
Angela Walker-Campbell, creative director; Marjorie Clark, producer; David Pilgrim and David Harley, art directors; Carmen Johnston, executive producer; Diori Thomas, copywriter.
EDITORIAL
Red Car, New York.
Jerry Fried, editor; Michael Irving, assistant editor; Andrea Richman, producer.
POST
Red Car.
Tommy Tortoriello, online editor.
Company 3, New York.
Victor Mulholland, colorist.
AUDIO POST
Photomag, New York.
Bobby Giammarco, mixer.
MUSIC
Yessian Music, bicoastal and Farmington Hills, Mich.
Brian Yessian, composer.
THE SPOTS
In "Dollhouse" (:30), a young girl in a toy store with her parents shows interest in buying the item. Suddenly she breaks into sophisticated mortgage lingo to convince her mom and dad that she can "qualify" for the house. Her dad carries the dollhouse to the counter, where the girl tells the clerk, "I got the house!" In "Away" (:30), a vacationing couple that forgot to pay a bill, accesses their Bank of America checking account online at a cyber café in order to take care of the problem.
Spots broke June 24.