CLIENT
United States Postal Service.
PRODUCTION CO.
Anonymous Content, bicoastal.
John Dolan, director; Conrad Hall, Jr., DP; Andy Traines, executive producer; Cassie Hulen, head of production; Tapas Blank, producer; Sam Swisher, production manager. Shot on location in Long Beach, Calif.
AGENCY
Leo Burnett USA, Chicago.
Lisa Bennett, executive creative director; Steve Simoncic, VP/creative director; Chad Ackley, VP/associate creative director/art director; Daniel Mabe, VP/associate creative director/copywriter; Chris Rossiter, VP/executive producer; Bob Davis, senior producer.
EDITORIAL
Optimus, Chicago.
Deb Schimmel, editor; Eric Bettag, assistant editor.
POST
Optimus.
Mike Weber, online editor; Craig Leffel, colorist.
AUDIO POST
Optimus.
Bruce Lash, mixer.
MUSIC/SOUND DESIGN
Endless Noise, Los Angeles.
Jeff Elmassian, composer/sound designer/creative director; Andy Rehfeldt, composer/sound designer.
THE SPOT
In the :30 "Dry Cleaner," a small dry-cleaning shop experiences a surge of business based on a direct-mail campaign. As commerce picks up, the sounds of customers entering combine with hisses of steam, the motor of the rack as it spins around, rings from the cash register and other ambient noise, eventually building into a percussive underscore. The ad ends with a voiceover stating, "Target your customers with direct mail and you may actually hear your business growing. Music to your ears, brought to you by the United States Postal Service."
Spot broke April 15.