Cinelicious‘ film passion and expertise was tapped for the 7 For All Mankind’s Spring Campaign. Born from an art film imagined and created by James Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. Consulting with LIPMAN and DP Max Goldman for the project, Cinelicious provided cameras (Super 8 & Ultra 16mm), film, processing and 2K film scanning and color grading. nn”This was an exciting project on so many levels, including the exploration of the cameras, film stock and the unique capability of our new film scanning technology to ‘overscan’ the negative above and below the frame-line… a never before seen approach to achieve a sun-washed, celluloid aesthetic that feels both classic and timeless,” says Cinelicious Founder Paul Korver. “We are one of the only companies that support small format and, as was the case here, can package film, camera & transfer as a complete solution for unique artistic endeavors. James Franco and DP Max Goldman have created a truly evocative and beautiful campaign.” nn
nnThe campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign features a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May. To view the films to date, please click here.nnnnThe new campaign brings the brand to life through the eyes of Franco resulting in a stimulating visual journey. Shadowing a cast of actors, artists, models and musicians that embody the Los Angeles way of life including Lily Donaldson, Henry Hopper and Amber Anderson, the campaign depicts the story of a hedonistic house party that takes place over a warm December weekend in Malibu. The resulting imagery evokes a causal California lifestyle interspersed with fashion and sexuality.nnThe campaign includes a dedicated 7 For All Mankind You Tube channel (youtube.com/7forallmankindjeans). The print and digital assets will live on the YouTube channel including curated episodes, which delve into the key cast members’ journey throughout the shoot. The episodes, all edited and directed by Franco, showcase the unique interpretation and expression of the brand.nnnnCreditsnAdvertising Agency: LIPMAN New York, NYnChief Creative Officer: David LipmannCreative Director: Amir ZiannDirector / Photographer: James FranconDP: Max GoldmannnProduction & Post Services: CineliciousnFilm/Camera/Post Consulting: Paul Korver, EPnColor Grading: Steve RodrigueznTelecine Producer: Reggie DiaznnCast:nLily DonaldsonnCharlotte FreenAmber AndersonnNatalia BonifaccinNathalie LovenElyse PoppersnNana AgyapongnTamzin BrownnAdarsha BenjaminnNina LjetinJessica MaunHenry HoppernVal LaurennMac Edouard-LeonnJohn MorrownVince JolivettenWill LewisnAlex Nifong nnFor more on Cinelicious, please visit www.cinelicious.tv.Jessie Nagel Hype 323.938.8363 Contact Jessie via email
NYF Advertising Awards Open for Entries: Grey New York and New York Festivals Launch ‘No BS Allowed’ Campaign and Plant Seeds of Growth
The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative campaign, titled “No BS Allowed,” for the show’s 2025 awards season. The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters. The New York Festivals Advertising Awards, known for celebrating the world’s most innovative and impactful advertising, is taking a hard stance against the industry’s reliance on inflated metrics, fabricated buzz, and empty results. In this provocative campaign, these industry conventions are reimagined as something more tangible and valuable: fertilizer for growth. Thiago Cruz, Chief Creative Officer at Grey New York. “New York is famously known for not putting up with BS, so we’re ensuring our festival stands for that too. We’re looking for work that truly drives both cultural and business value for clients.” The campaign humorously relabels case studies' so-called "BS" with sharp accuracy, exposing the elements that undermine true creativity:
- Made-up tweets
- Inflated number of impressions
- Lots and lots of positive sentiment