Partner and editor Bob Ackerman of The Colonie has joined Leo Burnett Chicago again to release another Special K spot.
Kellogg Special K’s “Closet Candy” opens with a woman enjoying a breakfast of Special K cereal in a tiny studio apartment. When opening the doors to her small armoire she discovers that she can actually step further through into a “closet that feels like a candy store” filled with hangers of colorful clothing, a revolving shoe rack and a full-length mirror. As we watch the woman try on various perfectly fitting outfits while admiring herself in the mirror, a voice-over comes on testifying, “Women who eat a healthy breakfast actually weigh less.”
"It’s been fantastic working with this team again," says Ackerman, who has worked on many Special K spots with Leo Burnett. "They’ve taken Special K and made it a spot that really stands apart in terms of beautiful film an intriguing story."
"I was thrilled to be able to work with director Pam Thomas as well," Ackerman enthuses. "Pam is not only one of the most talented directors I’ve had the opportunity to collaborate with, but she’s also one of the nicest people I’ve met."
Credits
Client: Kellogg Special K
Production Company: Moxie Pictures. Director, Pam Thomas.
Agency: Leo Burnett. Creative Director, Mylene Pollock. Associate Creative Director/Art Director, Pippa White. Copywriter, Becca Hasskamp. Senior Producer, Rod Wilson.
Editorial: The Colonie. Editor, Bob Ackerman. Assistant Editor, Brian Salazar. VFX/Finish, Tom Dernulc.
Color: Nolo Digital. Mike Matusek.
Audio: Chicago Recording Company. Donovan Weyland.
The Colonie, www.thecolonie.com
Represented by Megan Kirkpatrick at The House of Representatives.
