Strong Custom Music Package and Sonic Brand Support New Show From Network's Top Journalist
The anticipated debut of “Jane Velez-Mitchell,” HLN’s new nightly news show starring one of the network’s most recognizable on-air talents, features an energetic and distinctive new theme from sonic branding experts <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music. “Jane Velez-Mitchell” airs at 7 PM EST, Monday-Friday on HLN.
HLN once again turned to <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music for “JVM” — the latest in a series of successful collaborations that also includes original sonic brands for the shows “Dr. Drew,” “Prime News,” “Showbiz Tonight” and “Morning Express with Robin Meade.” The objective for JVM: create a strong and compelling theme that mirrored the dynamic personality of the show’s colorful host.
A Musical Jolt for “Jane”
Using an inspired mix of keyboards, loops, live guitars and bass, <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music produced a driving, upbeat audio theme. The distinctive melody morphed into a musically diverse package representing rock, electronic and hip hop styles, reinforcing the show’s various moods. <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music‘s new theme reinforces the rebranding of the show, which had previously aired as “Issues with Jane Velez-Mitchell.”
“‘JVM’ is a very musically intensive show – HLN treats the themes as theatrical elements,” Stephen Arnold, President of <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music says. “The new music reflects the drive and passion that Mitchell brings to her reporting.”
Arnold adds, “When we do sonic branding for a show that’s centered around a personality, we spend a lot of time watching them on the air and seeing what they’re about before we even start writing. Jane brings drama, mystery and a lot of positive force to the screen — our goal was to capture her musically.”
Ratings Up at HLN
HLN’s 2011 ratings broke records for the network, a positive trend involving a growing number of shows scored and sonic branded by <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music.
“Every show is different, but we understand that HLN needs their music to feel fresh, innovative and artist-driven,” Stephen Arnold concludes. “It’s a sound that’s connected to what their audiences are listening to, and that supports the brand objectives of each show. ‘JVM’ stands out musically, while still being a perfect fit with HLN’s lineup.”
Credits
Client: HLN
Project: “Jane Valdez-Mitchell” show theme/sonic branding
Music/Sonic Branding: <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music, Dallas, TX
About <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music
As a multiple Emmy, Addy and Promax Gold award-winning music production company, <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company’s Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit www.stephenarnoldmusic.com.
Web Resources:
Click here to view the “Jane Valez-Mitchell” show open + montage of musical variations.
For more info about <a href="http://www.stephenarnoldmusic.com.“>Stephen Arnold Music visit: http://blog.stephenarnoldmusic.com
Contact:Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More