CLIENT
Stokely-Van Camp/Gatorade.
PRODUCTION CO.
Morton Jankel Zander, bicoastal.
Marcus Nispel, director; Daniel Pearl, DP; David Zander, executive producer; Vincent Oster, producer. Shot on location in Los Angeles.
AGENCY
Element 79 Partners, Chicago.
Carolyn Bergen Baba, creative director/copywriter; Debbie Fries, creative director/art director; Tom Cronin, senior producer.
EDITORIAL
Optimus, Chicago.
Craig Lewandoski, editor; Brian Cole, assistant editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Rob Sciarratta, colorist.
A52, Los Angeles.
Simon Brewster, Inferno artist; Scott Johnson, online editor.
AUDIO POST
Spank! Music and Sound Design, Chicago.
Rick Fritz, engineer.
MUSIC
Spank! Music and Sound Design.
Gary Guzman, composer/arranger; Greg Allan, executive music producer.
THE SPOT
"Bleed" (:30) features portraits of athletes engaged in various contact sports, who benefit from the power of Gatorade.
Spot broke Feb. 28.