Award-winning post house Company 3, a subsidiary of Deluxe Entertainment Services Group, worked on 24 ads that aired during last Sunday’s Super Bowl XLVI, which amassed a record-breaking 111.3 million viewers. Company 3 co-founder/colorist Stefan Sonnenfeld and fellow colorists Dave Hussey, Siggy Ferstl, Tim Masick, Mike Pethel and Tom Poole performed color grading on commercials for 20 brands: Acura, AT&T, belVita, Best Buy, BMW, Bridgestone, Bud Light Platinum, Chevy, Chrysler, Downy, Hulu, Hyundai, Kia, M&M, NBC, Pepsi, Samsung, Time Warner, Toyota and Volkswagen.
"The bar is raised every year for Super Bowl ads," says Sonnenfeld, who graded 15 commercials for this year’s game including "The Dog Strikes Back" for Volkswagen, "Drive the Dream" for the Kia Optima, "2012" for the Chevy Silverado as well as spots for Bridgestone, Chrysler, Diet Pepsi, Ford, General Electric, Hyundai, Pepsi and Toyota. "Companies outdo themselves every year for the big game. Considering the production quality that’s put into these commercials, it’s gratifying to know that advertisers trust us with their creative vision."
Company 3 worked closely with sister company Method Studios on seven of the Super Bowl spots. Method did visual effects work on "Drive the Dream," "2012" and Pepsi’s "King’s Court," which features Elton John and "The X Factor" winner, Melanie Amaro. Method also did finishing work on commercials for Best Buy, Chrysler, Hulu and Time Warner.
About Company 3
Company 3 is a group of post production facilities for features, commercials and music videos. Known for our creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time.
Company 3‘s incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Billy Gabor, Adam Glasman, Dave Hussey, Tim Masick, Stephen Nakamura, Mike Pethel, Rob Pizzey, Tom Poole, Rob Sciarratta and Stefan Sonnenfeld. Recent commercial projects include campaigns for Apple, Audi, BMW, Heineken, Nike and others. Recent feature film credits include Transformers: Dark of the Moon, Pirates of the Caribbean: On Stranger Tides, and Mission: Impossible – Ghost Protocol.
Company 3 is part of Deluxe’s Creative Services Group, a close-knit group of facilities overseen by Stefan Sonnenfeld that includes Beast, Deluxe New York, EFILM, Method Studios, RIOT and Rushes, and leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. Company 3 is wholly owned by Deluxe Entertainment Services Group Inc., (www.bydeluxe.com), which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.
