CLIENT
Northern California Toyota Dealers.
PRODUCTION CO.
Dektor Films, Los Angeles.
Mark Dektor, director/DP; Sven Shelgren, executive producer; Nona Friedman, line producer. Shot on location in Pasadena and City of Industry, Calif.
AGENCY
Hoffman/Lewis, San Francisco.
Sharon Krinsky, creative director/copywriter; Bob Hoffman, copywriter; Patti D. Bott, executive producer.
EDITORIAL
Bob ‘n’ Sheila’s Edit World,
San Francisco.
Bob Spector, editor; Matt Graham, assistant editor; Gina LoCurcio, executive producer/producer.
POST
R!OT, Santa Monica.
Bob Festa, colorist.
Steele VFX, Santa Monica.
Jerry Steele, online editor.
AUDIO POST
POP Sound, Santa Monica.
Peter Rincon, mixer.
THE SPOTS
In "Free Car" (:30), former NFL great Steve Young is shown at a car wash with his new Camry, when he runs into an elderly woman who previously harassed him about his Highlander. She’s irked when she discovers that Toyota gave Young a new car for being featured in its ads. "Road Trip" (:30) shows Young and his wife attempting to get their young child to stop crying while driving in their new Highlander. The SUV’s ride is so smooth that Dad falls asleep instead.
Spots broke June 2.