New York-based creative production house Cause & [Effect] and director Moh Azima mix visual inventiveness with black and white cinematography to clone Eastern goddesses for electro psych-soul act Phenomenal Hand Clap Band. The muses, with singing lips on the palms of their hands, are surrounded with pyramid-inspired geometric shapes, among other visual techniques, in the ’80s disco-influenced music video “The Right One.” nnAzima brought on the Cause & [Effect] team early on in his collaboration with Art Director Justin Acree to hone his vision for the video’s unique imagined world. “The Right One” debuted exclusively on NPR on January 24th to tease their new album Form and Control from Tummy Touch Records due out on February 13th. nnThe Cause & [Effect] post team worked directly with Azima, first modeling CG elements in LightWave and Cinema 4D and later compositing and animating in After Effects. Notes Creative Director Jamie Hubbard, “It was an exciting challenge envisioning and creating an abstract world and then placing the people within that world to give this video its dreamlike feel.”nn
nnThe video, set to an infectious dance beat, alternates between band members performing the song among minimalist geometric sets inspired by ancient temples and abstract neon-lit spaces. Amidst lightning flashes and floating shapes that evoke modernist sculpture, individual band members are often depicted in multiple forms within a single frame while weather effects like lightning and clouds add a dramatic backdrop in stark black and white. Eventually, the band members turn into blinding beams of light, one by one, and disappear, leaving us with an empty shot of a sun peeking over the horizon of a planet as the words: “There are no rules of architecture for a castle in the clouds” appear superimposed over the screen.nnCredits: nDirector: Moh AzimanPost Production: Cause & [Effect], New YorknExecutive Producer: Jason ZemlickanCreative Director: Jamie HubbardnDirector of Post: Jeff WolfenPost Coordinator: Leslie YoonnArt Director: Justin AcreenAnimation: Tim Lines, Pachy Sarmiento, David Acampora, Brad WalternCinematographer: Zoe WhitenProducer: Sarah RomneynCostume Design: Jenni HenslernHair and Makeup: Cheyenne TimperionnAbout Cause & [Effect]ffectnCause & [Effect} is a collection of highly talented storytellers, artists, thinkers, and above all…CREATORS. Writing, shooting, directing, editing, designing, compositing, animation… They see every project as an opportunity for collaboration—a chance to apply their creative team’s experience, ideas and personality, to making engaging and memorable work for their clients. www.causeffect.tv nVirginia Scripps Press Kitchen PR 310-392-6682
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More