New York-based post boutique Northern Lights editor Glenn Conte teams up with director Nathan Crooker to break through the white noise of young hip hop artists in the catchy 3:05 music video “Blow Up” for Sammy Adams out of RCA Records. nnThe video, shot in Boston, Massachusetts, shows Sammy walking the streets of his city with his entourage and hosting an epic underground house party. A single off the 24 year-old’s upcoming major-label debut, the video has had massive viral success, taking in over 600,000 views since posting on December 23, 2011. He made his nationwide television debut on January 18th performing the track on Conan on TBS.nnConte worked closely with Crooker to align with his vision for the video. He notes, “Nathan’s idea to attach a camera rig to the artist as he travels through scenes gave the video an interesting look and style. I used an editorial style that complemented Nathan’s vision—I didn’t want it to be gimmicky, just wanted to keep it real.” nn
nn”Blow Up” opens on an angry chef barking orders at Sammy in the kitchen at his burger-flipping job. We cut to Sammy walking away, waving the chef away with a casual delivery of his middle finger as he begins the track. He saunters through the streets of Boston with the casual lyrics, “I’ve been workin’ all night man/ What’s a young kid gotta do to blow up/ This life’s becoming somethin’ I can’t stand/ Tell those people go home I don’t wanna grow up.” He joins up with a group of friends, picking up others as they move through the city, leading them all to an epic house party. The solo-cup driven fun mounts as he gets the crowd pumped with a live living room performance. The party rages on, friends joining in with the lyrics with the video ending on Sammy diving into the gathered crowd at the song’s ending.nnCreditsnRecord Label: RCA Records, a division of Sony Music EntertainmentnArtist: Sammy AdamsnTitle: “Blow Up“nDirector: Nathan CrookernProduction Company: Crooker Enterprises (Repped by Tangerine Films)nProducer: Jeremy SullivannPost Production: Northern LightsnEditor: Glenn ContenEP: Robin HallnColor Correction: Katabatic DigitalnColorist: Emory WellsnnAbout Northern LightsnNorthern Lights is a thriving bi-coastal (NY/LA) post production boutique featuring filmmakers and visual artists with a passion for telling stories. From Promax and Emmy®-winning TV branding to commercials, film and Internet content, Northern Lights has been a destination for original ideas since 1995.n nThe company’s award-winning talent is continually creating new ways to interpret footage for all modern delivery platforms. Their unmatched ability to shape ideas into focused content for brands is fed by a creative environment that fosters trying new things and taking risks.n nNorthern Lights teams up with sister companies Mr. Wonderful for design, SuperExploder, for composing and audio post, and Bodega for creative assignments and production. Working together, they’re a powerful one-stop resource that tailors their offerings to each individual client and filmmaker’s needs.Virginia Scripps Press Kitchen PR 310-392-6682
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More