<a href="www.sonixphere.com.>Sonixphere, a global resource for everything connected to music and audio branding, has once again collaborated with the award-winning composing team at iSpy Music to create the theme and underscore music for History Channel’s suspense-filled auction reality show, "Real Deal".
The show consists of 10 half-hour, music-driven episodes featuring charismatic antique dealers who bring their negotiating skills, expertise in historical collectibles, and knowledge of human nature to bear. The musical theme in turn reflects the emotional roller coaster buyers and sellers climb upon as they hold firm to their prices or make a deal. If no deal is struck, however, then it’s on to the auction block where a buyer could get less for his wares than offered—or even nothing. To up the ante, the negotiations take place, fittingly, around a poker table at an auction gallery in Orange, California.
“There’s risk and tension in the interplay between buyers and sellers,” explains <a href="www.sonixphere.com.>Sonixphere CEO and Creative Director, Greg Allan. “We amplified the highly-charged atmosphere of the deal by composing a theme that sets up the viewer for the drama ahead. There’s not always a happy outcome for the buyer or seller. Someone wins, someone loses. Like the title says, this is the ‘real deal.'”
The creative teams opted to use a guitar-based Southern rock sound for the theme, adding modern elements to give the classically gritty genre a contemporary flavor. “We wanted that magical feel that Southern rock has because it captures the sense of excitement and pot-of-gold-at-the-end-of-the-rainbow hopeful feeling that each seller walks in the door with,” Allan points out. “We used a lot of guitars because they are so versatile and adept at communicating emotions. As negotiations get tenser, we escalate the sense of urgency between buyer and seller and draw the audience in by stacking up guitar parts creating even more suspense.”
To further enhance the show’s musical branding, Allan and iSpy Music‘s CEO Doug Bossi also opted to “micro-brand” each charismatic dealer within the southern rock genre, creating a “sonic staple” whenever that dealer appears on the show. “This show is as much about people as the items they want to buy or sell,” notes Allan, who launched <a href="www.sonixphere.com.>Sonixphere in August 2011. “The unique personality of the dealers and the sellers is what makes this show so interesting and addictive and also inspired us to write really distinctive music.”
"Real Deal" complements the continuing number of TV shows that <a href="www.sonixphere.com.>Sonixphere has collaborated on with iSpy Music. The successful association is forged upon the combined creative abilities of multiple composer teams led by Allan and Bossi.
For more information, call (312) 329-1310 or visit www.sonixphere.com.
