CLIENT
Nissan Xterra.
PRODUCTION CO.
HSI Productions, bicoastal.
Josh Taft, director; Mike Ozier, DP; Kerstin Emhoff, executive producer; Jeff Rohrer, producer. "Foghorn" shot on location in Beecher Bay, Victoria Island, Canada; "Anchor" shot on location in Rocksprings, Texas.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Lee Clow, chief creative officer worldwide; Rob Schwartz, executive creative director; Chris Graves, creative director; Mike Yagi, copywriter; Chris Lynch, art director; Michelle Burke, partner/senior producer; Mila Davis, senior producer; Dominique Manning, assistant producer.
EDITORIAL
Chrome, Santa Monica.
Lance Pereira, editor; Chris Immel and Hayley Man, assistant editors; Deanne Mehling, executive producer; Ashley Hydrick, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Paul Bronkar, colorist; Noel Castley-Wright, Infinity artist.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, composer; Jonathan Elias and David Gold, creative directors, "Anchor."
SOUND DESIGN
stimmüng, Santa Monica.
Gus Koven, sound designer; Ceinwyn Clark, executive producer, "Anchor" and "Foghorn"; Liza Richardson, music supervisor, "Foghorn."
THE SPOTS
Two :30s portray the Nissan Xterra as an essential piece of equipment. "Foghorn" features a man kayaking in the midst of dense fog. Disoriented, he reaches into his pocket to grab a set of keys. He presses the alarm on the key chain and hears the Xterra’s horn through the fog, which guides him back safely. In "Anchor," two men pull up in an Xterra alongside a giant ravine. One guy anchors himself to the vehicle and jumps down the hole, worry free.
Spots broke in April.