Dallas-based independent The Richards Group and its digital practice, Click Here, today released the agency’s annual Digital Trends Report, a collection of insights on the latest digital technologies and applications. The third annual report is concepted, researched and produced by a cross-disciplinary group of thought leaders from The Richards Group and Click Here.
The 2012 report spotlights the rise and relevancy of significant industry developments, including mobile apps, search, voice recognition and social media. The 10 topics detailed in the report are:
-> Mobile Apps Versus Mobile Websites by John Tornow
-> Taming the Social Stream by Scott Luther and Sarah Allen
-> Reuniting the SEM House by Derek Louden
-> Advertising in the Dust of the Digital Revolution by Amanda Plewes and Sarah Allen
-> Creativity + Technology: Walking Hand in Hand into the Sunset by Jayr Sotelo
-> Watching TV, Tweeting and Chewing Gum by Alex Kenney
-> Real Artificial Intelligence Has Arrived: Voice Recognition by Colin Hogan
-> The Next Big Step for Digital: The Internet of Things Gets Real by Brian Kress
-> The Responsive Web: A Web Fit for the Future by Matt Carver
-> Buying Audio and Video by Cheryl Huckabay
“For the third year in a row, we’re pleased to reveal the latest and greatest in digital to our clients, partners, fellow marketers and anyone interested in the digital future,” said James Hering, principal at The Richards Group. “This report is an intersection of creativity and technology, and we publish it to share our findings and perspectives with like-minded organizations and individuals.”
About The Richards Group
The Richards Group, located in Dallas, Texas, is the largest independent branding agency in the nation. Agency clients include the standard-setting brands of Advance Auto Parts, Bridgestone, Chick-fil-A, Firestone, Fruit of the Loom, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin and The Patrón Spirits Company. Total billings for the agency were $1.29 billion in 2011. The agency’s digital practice group, Click Here, wasestablished in 1995 and builds brands online using an integrated mix of strategy, marketing and technology. The Richards Group can be found at richards.com.