www.technicolorpwny.com.>Technicolor – PostWorks New York provided post production services for a new series of public service announcements that vividly evoke the dangers that methamphetamines pose for teens. nnThe four spots were directed by Darren Aronofsky for the Meth Project and digital agency Organic, San Francisco, and center on the real-life consequences of addiction. In one spot, a teen looks on in horror as his brother ransacks his bedroom in search of money to buy drugs. The other spots feature a teen who abandons a friend in an emergency room to get high, a girl who sells sex for drugs, and a mother who discovers her addicted daughter after a suicide attempt. The spots direct viewers to the Meth Project’s website, MethProject.org.nn
nnFinal color grading for the PSAs was performed at www.technicolorpwny.com.>Technicolor – PostWorks New York by colorist Tim Stipan, whose previous collaborations with Aronofsky include the films Black Swan and The Wrestler. The spots, which were shot on 16mm film, were given stylized color treatments to suggest the horror and unreality of the addict’s world. “We gave them a grungy, desaturated look—but we kept the skin tones looking nice,” Stipan notes. “They are beautiful in their own way.”nnStipan added that shooting the spots on 16mm film was an inspired choice as the graininess of the imagery helped to accentuate the desperation of the scenarios. “It’s not a pretty situation when kids are addicted to crystal meth,” he says.nnnnCreditsnTitles: Losing Control, Deep End, ER, DesperatenClient: Meth ProjectnnAgency: Organic, San Francisco.nConor Brady, chief creative officer; Brand Mancuso, executive creative director; Urs Ross, creative director; Tyler Warrender, art director; Fred Abercrombie, , copywriter; LauraLe Wunsch, executive producer. nnProduction: Wild Plum, Venice, Calif.nDarren Aronofsky, director; Shelby Sexton, exec producer/partner; Sandy Haddad, Scott Franklin, exec producers; Ted Robbins, line producer; Darren Lew, DP.nEdit/VFX/Sound: Final Cut. JD Smyth, editor; Viet-An Nguyen, exec producer; Cecil Hooker, Smoke artist; Phillip Brooks, motion graphics. T. Terresse Tate, sound designer.nnPost: www.technicolorpwny.com.>Technicolor – PostWorks New York.nTim Stipan, colorist.nnAbout www.technicolorpwny.com.>Technicolor – PostWorks New Yorknwww.technicolorpwny.com.>Technicolor – PostWorks New York is the East Coast’s most comprehensive digital motion picture and post-production facility, employing an exceptional team of artists, engineers and project managers to serve our clients through the film and TV finishing process.nnwww.technicolorpwny.com.>Technicolor – PostWorks New York offers one complete source for every post requirement, including data workflows, film processing, telecine/scanning, non-linear editorial and HD picture finishing, digital intermediate and film recording, high-volume encoding and high-speed data transmission, as well as comprehensive film and TV sound services on nine mix stages.nnThe company’s clients include Academy Award-winning filmmakers, cutting-edge independents and every major film studio and broadcaster. For more information, visit www.technicolorpwny.com.Domenic Rom Executive Vice President www.technicolorpwny.com.>Technicolor - PostWorks New York 212-886-5265 Contact Domenic via email
Contact:Jane Swearingen Vice President, Marketing Slate Media Group 818-569-6500 Contact Jane via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More