www.sonixphere.com.>Sonixphere, a globally-connected music and sound company, in collaboration with its Los Angeles-based partner iSpy Music, is currently creating original music for Discovery Channel’s Flying Wild Alaska (FWA). The reality series follows the adventures of the unconventional, airborne, millionaire Tweto family as they transport passengers to remote parts of Alaska on their airline, Era Alaska.nn”For the first season’s launch and theme, we concentrated primarily on finding the show’s sound,” says Greg Allan, executive producer and creative director at www.sonixphere.com.>Sonixphere. “The content inspired us to create music that conjured the beauty and primitive vastness of the region and reflected the vitality and spirit of the Twetos. We wanted music that people would remember and associate with the show as well as emulate its essence.”nnFor the show’s current, second season, www.sonixphere.com.>Sonixphere and iSpy are continuing to draw upon the heritage of the region and primitive lore while introducing more organic sounds and native Alaskan drums, vocals, flutes and even a boomerang. The show’s producer, D.J. Nurre, also suggested writing more derivative cues incorporating the theme into the underscore.nn”In addition, we use a baritone guitar as the main sonic branding element within each show,” says Allan. “You hear those rich strings, and it’s instantly recognizable as the sound of Flying Wild Alaska.nn”And because the show is about planes and props, we incorporate the simulated sound of a prop plane into some of the cues,” adds Doug Bossi, owner and lead composer for iSpy Music.nnThe music teams used a hybrid mix of real guitars and bass combined with samples. “This show contains a wide variety of musical genres from electronic to orchestral to tribal to native,” notes Bossi, whose credits with www.sonixphere.com.>Sonixphere include Secret Millionaire, The Great Food Race and The Real Deal. “It’s a product of our diverse backgrounds. www.sonixphere.com.>Sonixphere‘s background in long and short form music and sonic branding allows them to bring ideas to the table that I wouldn’t have thought of. A good collaboration affords an opportunity to get a better end result as more people get to splash paint against it. Working with Greg and the www.sonixphere.com.>Sonixphere team is awesome.”nn
nLuck struggles to fit four planes in a hangar designed to only fit three. nFridays at 10PM e/p on Discovery.nnFor more information, call (312) 329-1310 or visit www.sonixphere.com.Greg Allan Creative Director www.sonixphere.com.>Sonixphere 312.329.1310 Contact Greg via email
Contact:Doug Bossi iSpy Music 1.888.858.6454 Contact Doug via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More