CLIENT
KF Holdings/Ritz Bits Peanut Butter Fudge Sandwiches.
PRODUCTION CO.
Rhythm & Hues Studios, Los Angeles, in association with ka-chew!, Hollywood.
Clark Anderson, director (ka-chew!); Paul Babb, executive producer (ka-chew!); Michael Crapser, executive producer/ commercials (Crapser is now with Moving Pixels, Santa Monica); Michael Theurer, head of production; Dan Quarnstrom, art director; Chris Romano, animation director/animator; Peggy Regan, CGI producer; Patrick Hurd, CGI coordinator; Sei Nakashima, designer; Anders Ericson, animator/set-up; Mike La Fave and James Atkinson, effects animators; Stu Mintz, lighter; Keith Hunter, modeling manager; Yeer-Shi Chen, Nancy Klimley, Thuc Nguyen and Chien-hsuing Wang, modelers; Mike Joblin, Pipeline set-up; Caroline Dahloff, Houdini Pipeline; Jonathan Cohen, Maya Pipeline.
AGENCY
J. Walter Thompson, Chicago.
Jeff York, group creative director; Paul MacNerland, art director; Kevin Johnson, copywriter; Adrienne Daniel, producer.
EDITORIAL/POST
Rhythm & Hues Studios.
Michael D’Ambrosio, editor; Tim Delone, assistant editor; Tim Miller, Flame artist; Justin Blaustein, 2-D artist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer/engineer.
MUSIC/SOUND DESIGN
Michael Levine Music, Venice, Calif.
Michael Levine, composer/arranger; Will Richter, sound designer; Michael Stern, engineer.
THE SPOT
"Crackerman & Fudge" (:30/:15) features two Ritz Bits crackers dipping themselves in peanut butter and donning super-hero capes in order to capture a nefarious Fudge character, who’s stalking Snack City. In a squishy, tasty explosion, heroes and villain become one triumphant combo snack: Ritz Bits Peanut Butter Fudge Sandwiches.
Spot broke May 20.