CLIENT
Coors Brewing Company/
Coors Light.
PRODUCTION CO.
November Films, Pacific Palisades, Calif.
Philip G. Atwell, director; Vilmos Zsigmond, DP; Alan P. Siegel, executive producer; Jason Forest, producer. Shot at Aero Mock-Ups, North Hollywood, and on location in Pacific Palisades.
AGENCY
Carol H. Williams Advertising, Oakland, Calif.
Carol H. Williams, chief creative officer; Carlton Taylor, creative director; Karen Carlson, executive producer/producer; Aubrey Walker and Marcus Taylor, copywriters; Kurt Herr, art director.
EDITORIAL
Red Car, San Francisco.
Susan Munro, editor; Peter Johnson, assistant editor.
POST
Red Car.
Chris Homel, online editor.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC
Dr. Dre and Doug E. Fresh.
THE SPOTS
In "Expect the Unexpected," the camera follows a stewardess as she makes her way toward a passenger. Holding a glass, the woman stops and places a Coors Light and the glass on seat tray, where rapper/producer Dr. Dre is playing music on a computer. "Fallen" shows young adults enjoying themselves at a backyard party, where rapper Doug E. Fresh, among others, is hanging out and drinking Coors Light. The :30s end with the tagline, "Can’t stop the flow."
Spots broke in April.