Boutique shop, Jacques Bailhe Advertising, created a new campaign to brand innovative aquafarming company, Two Bay Farms. The campaign includes POP video, web video, retail packaging, and business to business communication materials.
Two Bay Farms CEO Mark Pender says, “This work got instant results. Doors that had been firmly closed suddenly opened as soon as we sent the video.” Two Bay Farms operates in Spain and the US, now test marketing in Europe.
Breakthrough innovations include zero use of antibiotics and hi-tech water management systems that release zero effluents into the ocean. By-products are sold off for organic fertilizer. Small footprint facilities allow location in close proximity to coastal cities, providing daily fresh fish of various species. Frozen fish products are delivered to inland markets within twenty-four hours.
“It’s been a fascinating project because of the negative image of fish farms around the world. Their environmental and personal health impacts are severe,” says Jacques Bailhe, owner and Creative Director Jacques Bailhe Advertising. “Two Bay Farms worked with scientists from various fields to develop their process which just might turn this industry around and significantly reduce the world’s over-fishing and pollution of the oceans. Telling that brand story persuasively throughout the video, packaging, and other deliverables was the challenge. Looks like a success.”
Credits
Client: Two Bay Farms, Mark Pender CEO.
Agency: Jacques Bailhe Advertising, Los Angeles.
Jacques Bailhe, owner/creative director.
Production Company: Video footage supplied by Two Bay Farms.
Editorial: Jacques Bailhe Advertising, Los Angeles
Jacques Bailhe, Producer/Editor
Music: Opus One and 5 Alarm Music
