It’s awards season and while most films won’t be in the running for an Oscar®, it doesn’t mean they shouldn’t try. It’s good business. And, there’s a lot of award shows leading up to the Oscars that recognize award-worthy work that can set your film, show, and talent apart from the crowd. That’s why each year, major movie studios, television studios, television networks, production houses, and a lot of the project contributors and vendors spend large sums of money on “For Your Consideration” marketing pushing screenings, the virtues & back stories of their films, programs, or commercials as they vie to be short-listed and maybe win the top industry awards. Especially since the associated publicity will result in more viewers, greater revenues, future projects, etc. “For Your Consideration” should be seen as a level playing field. Award campaigning is the the one area of the business in which all films are equal. This is why more “award-worthy” projects are using “For Your Consideration” marketing than ever before.
As the “For Your Consideration” campaigning landscape becomes more crowded and competitive each year, companies are striving to find new and inventive ways to reach voters and invite them to view and consider their film, show, or commercial during awards season. While some producers and studios will roll out ads on billboards or wrapped on buses & buildings stamped with the phrase “For Your Consideration” to serve, both, as a viewer awareness strategy as well as reminding actual award voters that they they deserve recognition.
The Road to Oscar® is paved with a long series of industry award shows from the Gotham Independent Awards in late November to the Film Independent Spirit Awards in February with an alphabet soup of Awards including those from the Producers Guild of America (PGA), Directors Guild of America (DGA), Screen Actors Guild (SAG), American Society of Cinematograhers (ASC), Art Directors Guild (ADG), Visual Effects Society (VES), BFTA, ACE and Writer’s Guild of America (WGA) and more in between leading up the Academy Awards® each year. (full list of industry award shows below)
Consider SHOOT “For Your Consideration” Marketing
During the last few years, SHOOT has proved to be a medium valued by those looking to expose the merits of their films for awards consideration. “The Hurt Locker” advertised two years ago on SHOOTonline and The SHOOT>e.dition, in addition to utilizing SHOOT’s custom email blast program, as part of the marketing campaign that culminated in the movie earning top honors—including Best Picture and Best Director Oscars. Last year, banner advertising campaigns promoting “The King’s Speech,” “Blue Valentine,” “The Fighter”, “True Grit” and “The Social Network” appeared on SHOOT’s website and e.ditions. SHOOT provides a highly targeted industry audience and conducive environment for marketing messages for films ranging from lessor-known independent films, shorts and documentaries to major feature films.
It makes sense because behind every scene is a production crew that’s follows SHOOT. SHOOT’s audience includes motion picture artisans such as directors (members of DGA, AMPAS), producers (members of PGA, AMPAS, AICP), cinematographers (members of ASC, ICG, AMPAS), screenwriter (members of WGA, AMPAS), art director (members ADG), editors (members of ACE, MPEG, AMPAS, AICE), VFX Animators (members of VES, AMPAS), musicians & audio talent (members IBT, RMA, CAS, AMP, AMPAS), set director (member SDSA), talent in the Casting department (members of CSA, AMPAS), locations scouts (members of LMGA),
warobe & makeup talent (members MAHS, AMPAS), legal & accounting departments, studio management, owners and agents (members AMPAS), and of course, the PR talent (some members AMPAS). All of whom have their own Award Shows (listed below).
SHOOT Magazine , SHOOTonline.com, The SHOOT>e.dition, Brand New[s] and the SHOOT Publicity Wire Service present ideal — individually or in combination — marketing options for promoting films with “for your consideration” advertising, awards nominations announcements and winners congratulations advertising.
SHOOT is a vital place to be this awards season!
With the film industry awards season heating up and the Sundance & Slamdance Film Fests, and Award Shows fast approaching, SHOOT readers will be looking forward to our continued coverage of our preview & wrap-up coverage of all the major award shows. In addition, SHOOT’s five-part “Road to Oscar” series that kicked off in SHOOT’s October 21st issue will continue through the February 20 issue with previews and predictions about films generating Oscar buzz with insights from select directors,cinematographers and other artisans involved in many of them. Parts I & II of this series looked at features and shorts including “Moneyball,” “A Better Life,” “My Week With Marilyn,” “War Horse” and the short “The Tsunami and the Cherry Blossom.” For Part III in the December 16 Issue, we catch up with two-time Oscar-nominated cinematographer Stephen Goldblatt, ASC, BSC, for his reflections on “The Help,” look at the early awards season returns which included recognition for “The Artist,” “The Descendants,” “The Tree Of Life” and “Beginners,” and explore such other contenders as “J. Edgar,” “Young Adult,” “Happy Feet Two,” “Hugo,” “Harry Potter and the Deathly Hallows, Part 2” and the much anticipated “The Girl With The Dragon Tattoo” and “Extremely Loud & Incredibly Close.”
SHOOT’s marketing options include print and banner advertising, publicity release exposure and email blast promotion. Here’s a brief look at what SHOOT Magazine, SHOOTonline, The SHOOT>e.dition, The SHOOT Publicity Wire and SHOOT Custom Email Blasts have to offer…
SHOOT Magazine Print Advertising Opportunities
The following three print issues will be published prior to the 2012 Academy Awards:
SHOOT December 16 Issue
Space Reservations: December 8
Ad Material Deadline: December 12
SHOOT January 20th Issue
Space Reservations: January 10
Ad Material Deadline: January 13
SHOOT February 17th Issue
Space Reservations: February 7
Ad Material Deadline: February 10
A few weeks in advance of each issue’s advertising deadline, information regarding the issue can be found at www.shootonline.com/go/upcomingissues
Print Advertiser Bonus
PDF version of all Print Ads appear at no charge in two PDF version of the print issue that is posted on SHOOTonline on the issue publication date for readers to view/download. Hot links to advertisers’ websites are embed in all PDF version ads.
SHOOTonline Banner Advertising Opportunities
With approximately 100,000 impressions per month, the site averages 36,000+ unique visitors per month and 75,000+ page views. Sold in 30 day runs, with a running starting any day of the month, Top, Left and bottom banners appear on the Homepage and ROS with the right side banner appearing on the Homepage only. The right side banner can extend to a skyscraper length in increments of 150 up to a 180×600 size. File formats accepted: JPEG, GIF, animated GIF, Flash & FLV. (no max file size)
The SHOOT>e.dition Banner Advertising Opportunities
The SHOOT>e.dition is a weekly email newsletter that is emailed to 28,000 opt-in subscribers every Friday. A great complement to SHOOTonline.com banner advertising, top, side and bottom banner positions are available. File formats accepted: JPEG, GIF, Animated Gif – max file size 35K.
SHOOT Custom Email Blast Marketing Opportunities
Client provides image and html copy, SHOOT sends blast to its email database of over 40,000. Sent via SHOOT’s own mitto mail service, this email marketing option is a great way to promote films and industry screenings.
The SHOOT Publicity Wire Service (SPW) — Create Instant BUZZ!
The SHOOT® Publicity Wire (SPW) is the best place to post your release to amp up the “BUZZ” among the motion picture industries’ movers and shakers and beyond. SPW offers PR, marketing professionals, studios, companies, individual artisans and entrepreneurs a powerful, yet economical tool to easily communicate with this hard-to-reach vertical market. SPW offers guaranteed release publication and exposure via: instant press alerts service; digital feeds to Twitter®, Facebook®, and RSS; placement on SHOOT opt-in ePublications Brand New[s] (daily & weekly) and The SHOOT® >e.dition. SHOOTonline.com® homepage placement; search engine optimization (SEO); video uploading & hosting on the SPW Channel™ for video player embed into releases and/or external social, viral and customer site sharing use; and permanent placement, archiving and indexing in SHOOTonline’s “Industry Database of Record.” An all-inclusive fee of $49.95 covers all of the above! Very easy self-service, you can post a release anytime with it set to go live anytime you want it to. All release are reviewed by an editor before going live. Information on the service can be found at www.shootonline.com/go/publicitywire. Click here to download a printable handout sheet on SPW: The News Release Distribution Service for the Entertainment & Advertising Industries. Follow SHOOT on twitter.
About SHOOT Magazine
SHOOT® Magazine is the leading publication for commercial, branded content and entertainment production covering news, trends, great new work and the people behind the work. SHOOT Magazine is edited for creative, production & postproduction executives and artisans at agencies, studios, production / post / vfx / animation /music & sound companies; TV, cable, online & mobile networks and brand marketers. Through its “News” and “ScreenWork” sections, “Columns” and in-depth “Features”, each issue publishes timely news, relevant information and a behind-the-scenes look at the best new work and profiles/interviews with industry news makers. In addition, SHOOT reports on the latest cinematography, post & editing technology and equipment. If the work involves advertising and entertainment motion picture content that consumers view on a screen—a TV screen, Cinema screen, Computer screen, Mobile screen or Game screen, SHOOT is searching out who’s doing the most innovative work and what’s coming next. For further information please visit www.shootonline.com®. Follow SHOOT on twitter.
Information from this SHOOT Publicity Wire release may be redistributed in part or in whole by members of the media, bloggers, and cinema, TV, entertainment, film, commercial, online video production and post,celebrity fan sites.
Samples of some studios 2011 Awards / For Your Consideration sites:
The Weinstein Company: The Artist, Coriolanus, The Iron Lady, My Week with Marilyn, Undefeated, and W.E.
20th Century Fox: Rio, Rise of the Planet of the Apes
Sony Pictures Classics: The Skin I Live In
Paramount and DreamWorks: Rango, Super 8, Transformers: Dark Side of the Moon, Poor Shia!, Like Crazy, Hugo, Young Adult, and The Adventures of Tin Tin: The Secret of the Unicorn.
Focus Features: Tinker, Tailor, Soldier, Spy , Pariah, Beginners, Jane Eyre Hanna, and The Debt.
DreamWorks Animation: Puss in Boots and Kung Fu Panda 2
Disney Pictures: The Help, War Horse, Gnomio & Julliet, La Luna, Muppets, Winnie the Pooh, Cars 2, and Pirates of the Caribbean: On Stranger Tides
Sony Pictures: Anonymous, Arthur Christmas, The Girl with the Dragon Tattoo, The Ides of March, and Moneyball.
Fox Searchlight: The Descendants, Shame, Win Win, Martha Marcy May Marlene, and The Tree of Life.
Lionsgate: Warrior
2011-2012 Awards Season Calendar
November 28 Gotham Awards Ceremony
November 29 Independent Spirit Awards Nominations Announced
December 7 Writers Guild Nominations Announced
December 14 Screen Actors Guild Nominations Announced
December 15 Golden Globe Award Nominations Announced
January 4 Producers Guild Nominations Announced
January 5 Writers Guild Awards Ceremony
January 10 Directors Guild Nominations Announced
January 15 Golden Globe Awards Ceremony
January 18 BAFTA Nominations Announced
January 22 Producer Guild Awards Ceremony
January 24 Academy Award Nominations Announced
January 28 Directors Guild Awards Ceremony
January 29 Screen Actors Guild Awards Ceremony
February 12 BAFTA Awards Ceremony
February 25 Independent Spirit Awards Ceremony
February 26 Academy Awards Ceremony
Industry Awards Events
Academy of Motion Picture Arts and Sciences (AMPAS) Academy Awards®
Academy of Science Fiction, Fantasy and Horror Films Saturn Award
American Choreography Awards
American Cinema Editors
American Society of Cinematographers
Art Directors Guild
ASCAP BMI Film Music Awards
Casting Society of America
Cinema Audio Society
Costume Designers Guild
Creative Spirit Award
Directors Guild of America Awards
EDI Reel Awards
Film Your Issue College Film Awards
Golden Trailers
Gotham Awards
Hollywood Foreign Press Association Golden Globe® Awards
Hollywood Makeup and Hairstylist Guild
Hollywood Reporter Key Art Awards
Hollywood Reporter YoungStar
Independent Spirit Awards
International Animated Film Society / ASIFA-Hollywood Annie Awards
International Film Music Critics Association (IFMCA) Awards
International Press Academy Satellite Awards
Motion Picture Sound Editors
NAACP Image Awards
Producers Guild of America Awards
Publicists Guild of America Awards
Screen Actors Guild Awards
USC Scripter Award
Visual Effects Society Awards
Writers Guild of America, East & Writers Guild of America, West: Writers Guild of America Award
The Decade Awards
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