Karlin+Pimsler, the award-winning Direct Response Creative Agency, has harnessed the power of Bill Gates, Charlie Sheen, Oprah, Donald Trump, and, even a U.S. President, to endorse the cash advance services of Valley Trust. This humorous spot features regular people with celebrity names…all who have used Valley Trust‘s services.
“When Karlin+Pimsler presented the concept for the campaign, we immediately knew that the spot would breakthrough and resonate with consumers,” said Mike Kevitch, COO of Valley Trust. “We live in a celebrity culture, yet most of us are just regular folk—so this is the perfect message, and endorsement, for today’s economy.”
“As we have seen with the frenzy of Kim Kardashian’s 72 day marriage—celebrity culture has a big influence over today’s society,” said Mal Karlin, President and Chief Creative Officer, Karlin+Pimsler. “But what is unique in the Valley Trust campaign is that the Bill Gates, Oprah and Donald Trump who are featured in the spot, are our country’s real role models—regular hard-working men and women.”
The Direct Response campaign for Valley Trust launches on November 14 and will be featured on cable networks including TBS, NFL Network, Spike, Tru, Adult Swim, A+E, among others. Zenith Optimedia Direct, New York handles media for the campaign. The spot can also be viewed on YouTube.
The first spot in the campaign is called “We Ask” and it asks regular people with famous names where they go to get a quick cash advance…and, of course, it is Valley Trust.
“We always look for ways to entertain consumers,” continued Karlin. “Advertising has the potential to be as entertaining as the TV programming—and if you can hit that sweet spot—you will find less fast forwarding, and more viewing, of your commercial. That is always our goal and we certainly accomplished it in the new ad campaign for Valley Trust.”
Karlin+Pimsler, was started in 1995 by Mal Karlin and Steve Pimsler, after many years working together as Executive Creative Directors at Draft Worldwide (now DraftFCB). Based in New York, Karlin+Pimsler was launched with the prestigious British Airways direct marketing creative account for North America and recent campaigns include Consumer Cellular, J.G. Wentworth, SunSetter, 180 Medical, ChildFund International, Joint Council for Credit Education, Church of the Nativity in Bethlehem, and eDiets. They specialize in smart, cutting-edge direct response creative and their company credo is Sales Over Night, Brand Over Time™.
Credits
Title: “We Asked”
Client: Valley Trust
Agency: Karlin+Pimsler
Creative Directors: Mal Karlin, Steve Pimsler
About Karlin+Pimsler
Karlin+Pimsler, Inc. is an advertising creative boutique that specializes in developing transformational Direct Response TV (DRTV) commercials that build category brand dominance while simultaneously generating profitable, prolific and measureable results. Occupying a truly unique place in the world of advertising, Karlin+Pimsler’s DRTV advertising has helped clients establish, promote and protect brand image while generating maximum response for sales and leads. With extensive experience in the worlds of general advertising and direct marketing, working for some of the biggest ad agencies in the world, both Mal Karlin and Steve Pimsler have been honored with numerous creative awards and are credited for creating some of the most successful, category-busting DRTV campaigns for a variety of different clients including SunSetter Awnings, 180 Medical, J.G. Wentworth, ChildFund International, Timeshares Only, eDiets and Suncom Wireless. For more information, go to www.karlinpimsler.com.
About Valley Trust
Valley Trust provides short-term personal loans. When a financial emergency strikes, Valley Trust offers a quick resource to relieve consumers of immediate financial stresses. Valley Trust provides quick access and connects consumers with lenders who can usually help in 24 hours or less. The process is simple and can help individuals get instant approval for their short term cash needs and have access to funds when they need them the most. For more information, go to www.valleytrust.com.
