Director Tom De Cerchio and his production company, Incubator, have joined bi-coastal production and post production company <a href="www.originalfilm.com.>Original. De Cerchio is one of the most successful comedy directors in advertising and a winner of three AICP Awards among many other honors. His Bud Light spot, "Limo", is in the Advertising Hall of Fame and is listed among USA Today’s Top 20 Spots of All-Time.
<a href="www.originalfilm.com.>Original Partner/Executive Producer Joe Piccirillo called De Cerchio a superb storyteller whose work continues to improve and evolve. “I have been a fan of Tom since we were both at the same production company in early 90’s,” Piccirillo says. “I am thrilled to have him be part of the <a href="www.originalfilm.com.>Original family. Tom’s work has always been able to stay so current and feel fresh.”
De Cerchio said that he felt that <a href="www.originalfilm.com.>Original has positioned itself well and offers the resources and support that directors need to succeed. “I am very impressed with how they have responded to changes in the industry and their plans for moving forward,” he observes.
In his first project with <a href="www.originalfilm.com.>Original, De Cerchio has directed a multi-spot package for game-maker Spinmaster and its titles Logo and Quelf. The spots are prime examples of De Cerchio’s talent for understated humor and surprising twists. One of the Logo spots, for example, shows the unusual way a man became familiar with Ford’s branding—as a youth he was busted by his girlfriend’s cop father, who had him spread-eagle over his car’s name plate.
De Cerchio said the campaign involved a very open collaboration between him, <a href="www.originalfilm.com.>Original‘s production team and the client’s in-house agency. “The scenarios were all very funny, and very well written,” he says.
De Cerchio has been directing via Incubator since 2002 and through it has produced notable work for such brands as Sony, Burger King, Kia, Bud Light and Renault. One of his most recent projects was a viral campaign for the comedy series Scott and Zander’s "Crazy Night". In one spot, actor Tony Danza tries to convince the comedy duo that a certain Elton John song was not written about him. They insist the lyrics are “Hold me closer, Tony Danza.” The spot reached “immortal” status on the website Funny or Die (meaning it attracted more than 100,000 hits) and was also recently featured on the AOL home page. In addition to his three AICP Awards, De Cerchio has won One Show Gold, Communication Arts and D&AD awards. He also made the Gunn Report in 2009 for Midas.
De Cerchio, who began his career as a creative with TBWA/Chiat/Day, has also enjoyed considerable success as a feature film director and screenwriter. His credits as director include "Celtic Pride", starring Damon Wayans and Dan Aykroyd. He also directed short Nunzio’s Second Cousin, a black comedy about hate crimes, that earned a spot in the Museum of Modern Art’s permanent collection, and screened at the Sundance and Telluride film festivals. He is represented for features and television by Dan Farah of Farah Films Management and Trevor Astbury at Paradigm.
About <a href="www.originalfilm.com.>Original
<a href="www.originalfilm.com.>Original is led by executive producers Bruce Mellon, Joe Piccirillo, Marc Lasko and Jeff Devlin, and maintains production offices in Los Angeles and New York City. The company’s post production division, headed by Jonathan Del Gatto, provides editorial, design, graphics and visual effects services. <a href="www.originalfilm.com.>Original is represented on the West Coast by Options, (310) 578-9383; on the East Coast by Jeff Devlin, (212) 832 2271 ; in the Midwest by KK Reps (312) 533-4047; and in Texas by Jack Reed, (214) 213-8249. For more information, call (310) 445-9000 or (212) 832-2271, or visit www.originalfilm.com.
Joe Piccirillo Executive Producer www.originalfilm.com.>Original 310 445 9000 Contact Joe via email
Contact:Linda Rosner ArtisansPR 310.837.6008 Contact Linda via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More