Perseverance, character and a ton of backbone earned creative talent his newest role
<a href="www.optimus.com.>Optimus today announced the promotion of Mike Berg to editor. With three national campaigns on the air – including American Family Insurance, CDW and UPS – Berg brings incredible creative talent to a well earned position.
“Since joining Optimus, Mike has proven that he has the talent, personality and perseverance required to be an editor,” said <a href="www.optimus.com.>Optimus Editor/Partner Randy Palmer. “Moreover, he has the unique combination of creative and technical talent that makes him a great editor. It’s clear to us – and our clients – that Mike is doing what he loves.”
Berg, a graduate of the University of Wisconsin-Madison, came to <a href="www.optimus.com.>Optimus in 2007 from JWT, where he was an in-house editor. He also does improvisational comedy at the iO Theater, and still does his daily comic for the University of Wisconsin’s Badger Herald. Comments Berg: “<a href="www.optimus.com.>Optimus is a great fit for me, and editing is the perfect mixture of so many of my interests. I have always loved computers and electronics – earning my degree in Electrical Engineering and Computer Science – but I also am passionate about storytelling in TV and film. Additionally, I see many parallels between my improv and editorial work. Both require the ability to adapt quickly if something isn’t working in terms of telling the story.”
“The clients make the editor,” said <a href="www.optimus.com.>Optimus President Tom Duff. “In addition to his editorial talent, Mike’s composure and ability to breed confidence have led him to where he is today. The ongoing client kudos he receives is a testament to these qualities.”
To view Mike’s work, please visit www.optimus.com.
About Optimus
<a href="www.optimus.com.>Optimus is a leading integrated production company with offices in Chicago and Santa Monica. A singular, streamlined creative-driven machine, <a href="www.optimus.com.>Optimus offers all production services – production, editing, color correction, visual effects and design, audio mixing and finishing – under one roof. For more information, please visit www.optimus.com. Connect with us at www.facebook.com/Optimus161.
Tom Duff Optimus 312-321-0880 Contact Tom via email
Contact:Media: Michele Meek 312-873-3424 Contact Michele via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More