Deloitte/Barcelona recently commissioned broadcast design & animation studio motion504 to create a primary branding video that serves as the main communications piece for the world’s largest professional services company. The piece, “Questions,” will next be seen on YouTube as part of Deloitte’s upcoming ad campaign.nnnTo view “Questions,” on Vimeo click here.nnCollaborating on a script and initial frames provided by The Partners, motion504 created a high-end and polished animated piece that was reflective of the century-old company’s commitment to providing responsible, sustainable, and forward-thinking solutions for its clients.nn”We were tasked with giving life to the transitions between the visual ideas and finding a way to tie all of the concepts together in a cohesive way,” explains Andy Reynolds, motion504 President. “Previously, the graphics for their internal videos had more of a corporate feel. We created completely new visual and animation styles, and developed brand guidelines for Deloitte to use in future promotional content.”nnThe challenge for motion504 was to take the white, flat and clean-looking Deloitte brand and create a high-end dimensional translation of their branding without making the piece feel like a moving version of their print work. Using V-Ray, a third-party renderer for Cinema 4D, allowed motion504 to achieve a look that was more reminiscent of a shot piece than one that was synthetic motion design.nn”We were able to create this look using nice lighting and shadows,” concludes Reynolds. “We had to find that balance of giving Deloitte, a well-known and trusted company, more personality and emotion, but not making it too playful or cute. This piece was an introduction to the world of Deloitte.”nnCreditsnClient: DeloittenProject Title: “Questions“nCreative Director: Carlos Martinez OnaindianCopywriter: Brian ResnicknnVFX & Animation Company: motion504nCreative Director: Andy Reynolds nAnimators: Amy Schmitt & Scott Wenner nExecutive Producer: Eric Mueller nnToolset: Cinema 4D, After EffectsnnAudio Post Company: BWN MusicnComposer: Jack VentmiglianSound Design & Mix: Dan Kramer and Carl WhitenExecutive Producer: Annie SparrowsnnAbout motion504nmotion504 is a broadcast design, effects and animation studio specializing in the art of motion. Featuring the talent of senior-level creative directors, designers and animators, the company works for TV, film, music and advertising clients. With its open studio space, motion504 is built upon the idea of collaboration through communication, critique and contribution amongst its artists and clients. www.motion504.com
Michele Lu Kumar Priya PR 310.922.0464 Contact Michelle via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More