CLIENT
Wm. Wrigley Jr. Company/Juicy Fruit.
PRODUCTION CO.
Tool of North America, bicoastal.
Tom Routson, director; Kim Killingsworth, DP; Jessica Siegal, executive producer; Jack Hardwicke, producer. Shot at GMT Studios, Culver City, Calif.
AGENCY
BBDO Chicago.
Jim Hyman and Gail Pollack, creative directors; Dolph Kawalec, art director; Dave Kwasnick, copywriter; Will Meyers, music producer/producer.
EDITORIAL
Optimus, Chicago.
Randy Palmer, editor; Brian Hraster, assistant editor.
POST/VISUAL EFFECTS
Optimus.
Craig Leffel, colorist; Scott Yurks, online editor; Glen Noren, visual effects artist/compositor.
AUDIO POST
Optimus.
Bruce Lash, mixer/engineer.
MUSIC
Spank! Music and Sound Design, Chicago.
Steve Shafer, composer/arranger; Greg Allan, executive producer.
THE SPOT
In the :30 "Sharing Time," a children’s show turns into mayhem when a pack of Juicy Fruit gum comes between the female host and a man in a whale costume, while they are singing about the virtues of sharing.
Spot broke May 10.