CLIENT
Hanes Her Way.
PRODUCTION CO.
Chelsea Pictures, bicoastal.
Steve Rogers, director; Chris Soos, DP; Allison Amon, executive producer; Michial Ritchie, producer. Shot at Hollywood Center Studios.
AGENCY
The Martin Agency, Richmond, Va.
Mike Hughes, creative director; Pat Wittich, art director; Alon Shoval, copywriter; John Noble, executive producer; Craig Jelniker, producer.
EDITORIAL
The Whitehouse, Santa Monica.
Rick Lawley and Staci LeVan, editors; Megan Kubicka, assistant editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Mike Pethel, colorist.
Method, Santa Monica.
Chris Staves, visual effects supervisor/compositor/online editor; Scott McNeil, Cerick Nicolas and Andrew Eksner, compositors/online editors.
AUDIO POST
Asche & Spencer, Minneapolis.
Thad Spencer, mixer/engineer.
MUSIC
Asche & Spencer.
Thad Spencer, composer/arranger; Chris Beaty and Al Wolovitch, composers.
SOUND DESIGN
The Whitehouse.
Rick Lawley and Staci LeVan, sound designers.
THE SPOT
In "Billboard," a woman on a billboard high atop a city—who is clothed in uncomfortable undergarments—spots another billboard sporting Hanes Her Way lingerie. The gigantic female extricates herself from her sign and makes her way to the Hanes billboard, where she comfortably sits, wearing her Hanes Her Way undies and bra.
Spot broke April 9.