CLIENT
Verizon Wireless/Mobile Messenger.
PRODUCTION CO.
X-Ray Productions, Los Angeles.
Jesse Peretz, director; Tom Richmond, DP; Cami Taylor, Charlie Curran and Carole Hughes, executive producers; Sandra Miller, producer. Shot on location in Los Angeles.
AGENCY
Bozell Worldwide, New York.
Rich Levy, group creative director; Mickey Surasky, deputy creative director; Michele Ferone, executive producer; Thalia Tsouros, producer; Kim Gallina, copywriter; Brian Gillette, art director.
EDITORIAL
Homestead Editorial, New York.
Chris Hellman, offline editor.
POST
Homestead Editorial.
Paul Fernandez, online editor.
Company 3, New York.
John Bonta, colorist.
VISUAL EFFECTS
Fluid, New York.
David Sullivan, visual effects artist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC
Admusic, Santa Monica.
John Adair, composer.
SOUND DESIGN
Sound Lounge.
Tom Jucarone, sound designer.
THE SPOT
Employees in a meeting "talk" about their cliché-spewing boss ("Think outside the box," "Push the envelope"), using their Verizon Wireless Mobile Messenger service. The :30 "Boardroom Hijinx" ends with the head honcho asking one of his employees to "Change the paradigm"—a word which the boss pronounces as "par-a-dig-em."
Spot broke in March.