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    Go Film Clowns Around For French’s

    By SHOOT StaffUpdated:No Comments1577 Views
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    CLIENT

    Reckitt Benckiser/French’s Mustard.

    PRODUCTION CO.

    Go Film, bicoastal.

    Gary McKendry, director; Sean Valentini, DP; Robert Wherry and Jonathan Weinstein, executive producers; Larry Gold, producer; Lisa Tauscher and Sandy Schwartz, heads of production. Shot on location in Vancouver, B.C.

    AGENCY

    Euro RSCG MVBMS, New York.

    Rocky Pina, creative director/art director; Christina DeLouise, producer; Bill Lawrie, copywriter.

    EDITORIAL

    Berwyn Editorial, New York.

    Steve Bell, editor; Andrea Beckerman, assistant editor.

    POST

    Berwyn Editorial.

    Nick Belton, online editor; Patricia Flanigan, post producer.

    Nice Shoes, New York.

    Scott Burch and Lez Rudge, colorists.

    VISUAL EFFECTS

    Quiet Man, New York.

    Colin Stackpole, lead Inferno artist; Peter Amante, Flame artist; Beth Reinisch, graphics; Amy Taylor, executive producer; Gray Hirshfield, producer.

    AUDIO POST

    Berwyn Editorial.

    Cheryl Ottenritter, mixer; Mark Biggs, assistant mixer.

    MUSIC/SOUND DESIGN

    The Rumor Mill, New York.

    Josh Ralph, composer; Arthur Pingrey and Christian Halac, sound designers, "Double Dip."

    Berwyn Editorial.

    Cheryl Ottenritter and Steve Bell, sound designers, "Diner" and "Dog Talk."

    THE SPOTS

    Four :15s show how far people will go for the taste of French’s Mustard. In "Diner," a woman rushes toward a fellow restaurant patron—a complete stranger—and kisses him, drawn by the smudge of Sweet Onion Mustard left on his cheek while eating a sandwich. "Clown" shows a young boy and a clown battling over the last remaining hot dog at a party. The clown winds up squirting the boy in the face with his plastic flower, thus "winning" the Classic Yellow Mustard-slathered wiener. "Double Dip" features a male party guest dancing uncomfortably to music while surveying the room. Just as he thinks his act has fooled everyone, he goes in for the kill, double-dipping his half-eaten chicken nuggets into a bowl of Sweet & Tangy Honey Mustard, only to be busted by a female partygoer. And "Dog Talk," which spotlights the French’s no-crust cap, opens on two friends about to enjoy some hot dogs. One guy garnishes his wiener with French’s Classic Yellow Mustard. Impressed with the new stay-clean bottle, the man utters, "Whoa," while his pet dog exclaims, "No crust!" The man’s friend is amazed by the pooch speaking, while the hot dog-eater states, "I know, no crust," oblivious to the fact that his pet spoke.

    Spots broke June 17.

    Category:ScreenWork



    Angelina Jolie Had To “Breathe Again” For The Role Of Maria Callas

    Wednesday, November 27, 2024

    Angelina Jolie never expected to hit all the notes. But finding the breath of Maria Callas was enough to bring things out of Jolie that she didn't even know were in her.

    "All of us, we really don't realize where things land in our body over a lifetime of different experiences and where we hold it to protect ourselves," Jolie said in a recent interview. "We hold it in our stomachs. We hold it in our chest. We breathe from a different place when we're nervous or we're sad.

    "The first few weeks were the hardest because my body had to open and I had to breathe again," she adds. "And that was a discovery of how much I wasn't."

    In Pablo Larraín's "Maria," which Netflix released in theaters Wednesday before it begins streaming on Dec. 11, Jolie gives, if not the performance of her career, then certainly of her last decade. Beginning with 2010's "In the Land of Blood and Honey," Jolie has spent recent years directing films while prioritizing raising her six children.

    "So my choices for quite a few years were whatever was smart financially and short. I worked very little the last eight years," says Jolie. "And I was kind of drained. I couldn't for a while."

    But her youngest kids are now 16. And for the first time in years, Jolie is back in the spotlight, in full movie-star mode. Her commanding performance in "Maria" seems assured of bringing Jolie her third Oscar nomination. (She won supporting actress in 2000 for "Girl, Interrupted.") For an actress whose filmography might lack a signature movie, "Maria" may be Jolie's defining role.

    Jolie's oldest children, Maddox and Pax, worked on the set of the film. There, they saw a version of their mother they hadn't seen before.

    "They had certainly seen me sad in my life. But I... Read More

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