NY-based studio Sonic Union Design/VFX artist Matthew K drums up ‘Likes’ with joke-happy talking heads in seven new Facebook videos: “Infomercial,” “Poetry,” “Fancy Headwear,” “Association,” “Hypnosis,” “Just the Facts” and “Outtakes” for Blue Shield of California out of TAXI, NY. The comical videos star a talking head enthusiastically pleading for viewers to ‘Like’ the insurer on Facebook, the first campaign of this kind for Blue Shield of California. Click here to see the videos.
The campaign’s main star is a boisterous man, or more accurately, the talking head of a man, who uses hypnosis, hard facts, puppy dogs and even poetry to win your affection and your ‘Like.’
Matthew K worked closely with TAXI Art Director Johnnie Ingram and Writer Matt Herman to redesign, re-edit and reanimate the campaign. The trio collaborated in-house and in person, which allowed for a lot of creative input in honing and refining the videos under a tight deadline. In addition to the 6 original web videos, Matthew K also put together an “Outtakes” reel, combing through 14 hours of footage to find the campaign’s most hilarious unused moments.
Credits
Client: Blue Shield of California
Titles: “Infomercial,” “Poetry,” “Fancy Headwear,” “Association,” “Hypnosis,” “Just the Facts” and “Outtakes” 6x :60, 1x :90
Airdate: Currently Online
Agency: TAXI, NY
Producer: Joyce Lee
Creative Director: Stephen Leps
Writer: Matt Herman
Art Director: Johnnie Ingram
Interactive Producer: Fred Kluth (freelance)
Post House/Audio House: Sonic Union, NY
Creative Edit/Animation/VFX/Finish: Matthew K
Post Producer: Rebecca Smialek
Rough Cuts and Rotoscoping: Visual Goodness, NY
About SONIC UNION
New York-based Sonic Union’s flourishing Design/VFX studio chases new ideas through motion graphics, animation and visual effects, delivering smart and fresh work for an array of creative clients. Pulling off the unexpected with unrivaled dedication, they infuse the process with equal parts love and magic from concept to finish.
