Brian DiLorenzo will join McCann New York, as Chief Production Officer, a new role effective on October 17th, announced Linus Karlsson, Chairman and Chief Creative Officer of McCann New York and London.
DiLorenzo, a highly awarded production executive who most recently served as EVP, executive director of integrated production at BBDO New York, will lead the agency’s integrated production operations, as well as content development. “Brian is undoubtedly one of the very best makers of magic in our business, and he is joining a wonderful production team here to lead it towards new, ground-breaking places,” said Karlsson. “His hiring is another key step for us in bringing innovation and storytelling back to the very core of everything we do.”
Karlsson, who worked with DiLorenzo at Fallon in the late 90s on brands such as Lee Jeans and Brawny, added, “On a personal note, this is a re-union for us and the result of a 10-year conversation and dream of working together again.”
DiLorenzo joined BBDO in 2006 as executive director of content. There he helped develop acclaimed storytelling experiences for HBO, such as the award-winning “Voyeur” and “Imagine” campaigns, and integrated content for clients such as AT&T, Federal Express and Starbucks, among others.
Prior to BBDO, DiLorenzo was director of broadcast production at Fallon in Minneapolis and New York, where he executive produced BMW Films “The Hire,” the groundbreaking online film series that won the first Cannes Titanium Lion in 2003.
About McCann New York
McCann Erickson New York is the flagship and largest office of McCann Erickson Worldwide, the world’s largest advertising agency network, with operations in more than 120 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation and performance.
