CLIENT
American Express Company/ American Express Rewards.
PRODUCTION CO.
A Band Apart, Los Angeles.
Wayne Isham, director; Ramsey Nickell, DP; Eric Bonniot and Mike Sarkissian, executive producers (Bonniot is no longer with the company); Adam Bloom, head of production; Dana Marshall, producer; Scott Cunningham, line producer; John Hardin, production manager. Shot on location in Haliewa, Hawaii.
AGENCY
Ogilvy & Mather, New York.
Gordon Bowen, creative director/copywriter; Texas East, executive producer/producer; Doreen Fox, art director.
EDITORIAL
Moondog, New York.
Claudia Reda-Walker, editor; Mike Vargas, assistant editor; Liz Ludden, executive producer; Bernadette Quinn, general manager.
POST/VISUAL EFFECTS
Coda Visual Effects, New York.
Paul Agid, online editor/graphics artist.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
East Side Mix, New York.
(Company has since closed.)
Bobby Elder, mixer.
THE SPOT
Set to Sheryl Crow’s "Soak Up the Sun," the :30 of the same name features a woman browsing through American Express’ Rewards brochure for vacation possibilities. After she logs onto the company’s site, the scene shifts to the woman in a surf shop, purchasing beach gear, and, next, heading into the water with her surfboard, for fun in the sun.
Spot broke in May.