The Tastemakers Coffee Series with Intelligentsia Coffee, produced by content and design studio The Department of the 4th Dimension (The D4D,) continues to prove the power and economics of branded content well done. With zero media buy and only careful seeding on targeted blogs around the U.S., the 3 part series (Espresso, Cappuccino and Syphon) delivered an initial audience of 100,000 views in just 6 weeks.nnNow, Boing Boing, the online arbiter of cool and a Technorati Top 10 Blog, selected the Intelligentsia Series for exclusive distribution on Virgin America’s Red Inflight Entertainment system. The first installment launched on August 1st. Strictly an earned media placement, The Series will play in front of a captive audience of roughly 350,000 passengers, on America’s top rated airline as voted by Condé Naste. nnThe Boing Boing editorial decision came just days after the blogosphere rediscovered The D4D‘s work. Given the lack of media spend, it’s unlikely any other form of marketing communication would continue to earn this level of engagement, for a growing brand, months after the content’s initial release. nnThe Series had already inspired client Intelligentsia to create an iPhone application that continues to garner praise among both current fans and potential customers. The app is rated 4+ stars on iTunes.nnnnCreditsnClient, Intelligentsia Coffee; Director, Matt Checkowski; Executive Producer, Ron Cicero; DP, Keith Dunkerly; Production Company, The D4D; Visual FX and Finishing; The D4D.nnAbout The Department of the 4th Dimension (The D4D)nThe D4D is a branded content studio that works with progressive agencies and dynamic brands to energize their business through moving pictures across multiple platforms. Based in Downtown Los Angeles and founded by award winning industry veterans Matt Checkowski and Ron Cicero, The D4D works with advertising and digital agencies to sculpt strategy into storytelling and produce content that engages and communicates with audiences. The studio’s experience includes advertising projects for agencies TBWA Chiat/Day, Saatchi & Saatchi, Huge and Great Works, clients Electrolux, Range Rover, Nike, Microsoft, Coke and Absolut Vodka, as well as entertainment projects for ESPN, USA Network and Steven Spielberg. thed4d.com
Media inquiries and further information: Ron Cicero The D4D 213.488.9397 Contact Ron via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More