This Thursday, August 4th, over 90 movie theaters nationwide will be transformed as Manifest, Insomniac Events and NCM Fathom come together to present “Electric Daisy Carnival Experience,” a new documentary from Director Kevin Kerslake, who is represented for commercials/advertising projects by Los Angeles-based www.mirrorfilms.tv.>Mirror Films.nnA Manifest production, the film documents the most prestigious electronic music festival on the planet. This cinematic tour de force features an all-star line-up of the most popular DJs in the world, jaw-dropping visuals, heart-pounding performances, exclusive behind-the-scenes interviews, and cutting-edge fashion. “Electric Daisy Carnival Experience” includes performances by Deadmau5, Kaskade, Will.I.Am, Swedish House Mafia, Above &; Beyond, Benny Benassi, Moby, Fedde Le Grand, Laidback Luke, Steve Aoki, TRVS x A-Trak, Duck Sauce, MSTRKRFT, Afrojack, and a special tribute to DJ AM. nn
nView a trailer from the film online at YouTube here.nn”For me as a filmmaker, it’s always been interesting to follow sub-cultures at a certain stage in their development when there is a kind of purity to the movement,” says Director Kevin Kerslake. “It’s been incredible as a Director to sit in that sweet spot at various points in time, whether it was related to a certain genre of music or action sports, and the electronic music scene has an incredibly powerful life force right now, wielding a dramatic amount of influence on current aesthetics and general trends in mainstream culture. With this 120-minute film, we weave musical performances with storylines, and give viewers the Electric Daisy Carnival Experience first-hand, which is incredibly visceral and lends itself to the big screen exceptionally well.”nn”Kevin is an incredibly talented Writer/Director,” comments www.mirrorfilms.tv.>Mirror Films‘ Owner/Executive Producer Eric Barrett. “He is a genuine storyteller who totally immerses himself in his subject matter. Agencies love to work with him because he brings fresh and exciting ideas to every project. His unique talent, skill and passion for filmmaking is showcased perfectly in this new documentary.”nnTickets for “Electric Daisy Carnival Experience” are available at participating theater box offices and online at www.FathomEvents.com. The August 4th event will be broadcast to select movie theaters across the country through NCM’s exclusive Digital Broadcast Network.nnBio: Director Kevin KerslakenIn his early teens, Kevin Kerslake embarked on a path to emulate his childhood hero, Bruce (“Endless Summer”) Brown, making surf, skate and ski/snowboard films throughout his hormonal years. Fortune intervened after college, and Kerslake became one of a hand full of directors responsible for forging the visual identity of the MTV generation, directing award-winning music videos for such bands as Nirvana, Green Day, R.E.M., the Rolling Stones, Smashing Pumpkins, Rise Against and the Red Hot Chili Peppers. Kerslake dominated the cutting edge of pop culture, directing and shooting core culture films and documentaries, notably “Nirvana: Live! Tonight! Sold Out!,” “The Ramones: We’re Outta Here!,” and the long-running film series for electronic music giants “Insomniac Events.” Kerslake’s trendsetting visual style resonates in his commercial work for clients AT&T, Sony Playstation, Coca-Cola, Reebok, Sprite, DC Shoes, Kohler, Puma, Nike and AXE body spray. For the television medium, Kerslake directed “Fallen,” one of ABC’s highest-rated mini-series and two episodes for Dean Devlin and Roland Emmerich’s sci-fi series “The Visitor.” He is currently attached to direct J.G. Ballard’s “Running Wild,” starring Samuel L. Jackson, Kristin Scott Thomas and Rosamund Pike.nnAbout www.mirrorfilms.tv.>Mirror Filmsnwww.mirrorfilms.tv.>Mirror Films is a creative collective of award-winning film directors, each bringing a unique sensibility to the screen. The distinctive and memorable work that www.mirrorfilms.tv.>Mirror Films produces is reflected in repeated commercial campaigns for top brands such as Anheuser Busch, Dove, Toyota, Target and Sony. www.mirrorfilms.tv.>Mirror Films‘ directors are well versed in the integrated media landscape, with a portfolio of work that extends into digital entertainment and new media. Mirror is a streamlined and efficient production company — small enough to brainstorm one-on-one, yet large enough to tap global resources. www.mirrorfilms.tv.Colleen O'Mara at Hype 323.938.8363, x103 Contact Collen via email www.hypeworld.com
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More