A new TV spot “Couch Confessions” produced by Persona Films for Ritani, an engagement ring brand, spins a double entendre into something bigger.nnThe tone of “Couch Confessions” stands out from the typical engagement ring campaign that features corny slogans and sappy scenarios. The commercial is targeted at men and is trying to show that Ritani not only knows how stressful a proposal can be but appreciates men for going through the tough process of choosing an engagement ring.nnProduction, done by Persona Films, and post production, done by Twitch Post, took place in May 2011 in New York City. All characters were shot on the same sofa, with a variety of covers and cushions in front of a green screen. Later, during post-production, unique settings were composited into the background for each person. Actors were asked to ad-lib their proposal story, and a lot of material never made it into the final cut due to its X-rated nature. In the end, what came out is a playful, suggestive piece sure to put a smile on your face.nnnnCreditsnClient: RitaninAd Agency: GluttonynProduction Company: Persona FilmsnPost-Production Company: Twitch PostnDirector: Abigail HonornDirector of Photography: Yan VizinbergnProducer: Marissa PricenEditor: Bruce ChiltonnPost-Production Supervisor: Chris CoopernPost-Production Coordinator: Lauren ConoscentinVFX Artist: Bruce ChiltonnnProduction: Shot on RED One Mysterium-X (4K)nnPost-Production: Final Cut Studio 3; REDCINE-X; Red Rocket; Adobe After Effects; Fiber Connected G-SPEED FC XL; 12-core Mac ProsnnAbout PERSONA FILMSnPersona Films is a New York-based film and commercial production company formed in 2001 by Abigail Honor and Yan Vizinberg. Since its inception the company has produced hundreds of TV spots for major international brands, such as Lufthansa, DirecTV and Bulova. www.personafilms.com
Xenia Grubstein Publicist Phone: (212) 229-0475 Contact Xenia via email
The Light and BIEN Form Creative & Strategic Alliance
Production company The Light and motion design studio BIEN have forged a strategic alliance that nurtures inclusivity and sustainability throughout the life cycle of every project.
The Light Founder/CEO Becky Morrison and BIEN Co-Founder Ricardo Roberts were first introduced by a mutual client who recognized their parallel ethos. Both Morrison and Roberts are advocates for industry change, and have built successful companies that demonstrate the benefits of human-centered and sustainable production in live action and motion design, respectively.
“I admire the thoughtfulness, specificity, and artistry with which BIEN produces animation and design and their attention to representing the full spectrum of humanity,” notes Morrison. “Their work behind the scenes to foster a diverse creative community is equally impressive. It feels like the perfect moment to partner with another mission-driven company who cares so deeply about creative excellence and social change.”
“I immediately hit it off with Becky and love that she has so many ideas that are tactical, scalable and make a powerful difference,” adds Roberts. “She challenges the status quo while producing beautiful, world-class content. With this partnership, we can better serve our clients and carry our mission forward together.”
The Light is a production company guided by the principle that an emotionally healthy environment is paramount for creativity and high performance. From its inception in 2014, The Light has centered under-represented talent, with equity and sustainability as key pillars to delivering creative projects for... Read More