CLIENT
General Electric/GE 4D Ultrasound.
PRODUCTION CO.
PYTKA, Venice, Calif.
Joe Pytka, director/DP; Tara Fitzpatrick, executive producer; Vincent Joliet, producer. Shot at The Culver Studios, Culver City, Calif.
AGENCY
BBDO New York.
Ted Sann, chief creative officer; Al Merrin, executive creative director; Joe Lovering, senior creative director/copywriter; Bill Schwab, senior creative director/art director; Stacey Suplizio, producer; Rani Vaz, music producer.
EDITORIAL
Crew Cuts, New York.
Sherri Margulies, editor; Jake Jacobsen and Matt Shapiro, assistant editors; Michelle Bellaff, producer.
POST
Buzz, New York.
Peter Flack, online editor.
Nice Shoes, New York.
Chris Ryan, colorist.
VISUAL EFFECTS
Quiet Man, New York.
Charles Flynn and Mindy Dubin, visual effects artists/compositors; Dave Moore, producer.
AUDIO POST
Buzz.
Mike Marinelli, mixer/engineer; Ingrid Okola, producer.
MUSIC
Sunday Productions, New York.
Neil Goldberg and Dave Fraser, arrangers.
THE SPOT
In "First Time" (:60), a mother and father see their baby for the first time via GE’s 4D Ultrasound system.
Spot broke May 5.