CLIENT
New York Lottery/Mega Millions.
PRODUCTION CO.
Anonymous Content, bicoastal.
David Kellogg, director; Philippe Rousselot, DP; Andy Traines, executive producer; Phil Rose, line producer. Shot at Broadway Stages, Long Island City, N.Y.
AGENCY
DDB New York.
John Staffen, creative director; Matt Vescovo, art director/copywriter; Galen Bernard, art director; Katie Kelly, producer.
EDITORIAL
Lost Planet, New York.
Adam Schwartz, editor.
POST/VISUAL EFFECTS
Guava, New York.
Tim Crean, online editor/Inferno artist; Anne Skopas, executive producer.
Company 3, New York.
John Bonta, colorist.
AUDIO POST
Quakebasket, New York.
Tim Barnes, mixer.
MUSIC/SOUND DESIGN
Quakebasket.
Tim Barnes, arranger/sound designer.
THE SPOT
In "Rapid Eye Movement," a man tosses and turns in his bed. While in the throes of slumbering, his eyes flutter, he smiles and frowns, and his limbs twitch, as tiny currents of energy pulse underneath his skin. Suddenly, a bolt of electricity erupts from his head. He awakens and rushes to the bathroom to examine his smoking head. "New Mega Millions from the New York Lottery. With jackpots so big, you’re going to have to dream bigger," states the voiceover.
Spot broke June 5.